LVMH announces the expansion of its partnership with Alibaba to 'push the boundaries of the luxury experience in China, leveraging Alibaba's cloud technologies through AI-powered retail innovations and the Tmall e-commerce site'.

This strengthening should help LVMH accelerate the growth of its omnichannel activities and continue to benefit from the transformative capabilities of the Chinese group's cloud and AI technologies, as well as its expertise in online retail.

As part of its approach, it has already begun integrating Alibaba Cloud's generative AI capabilities, paving the way for the creation of novel applications and services, underlining the French luxury giant's commitment to 'remaining an innovation leader'.

Copyright (c) 2024 CercleFinance.com. All rights reserved.