LVMH Moët Hennessy Louis Vuitton : Selective retailing · March 29, 2022 Behind the scenes of the fashion world at the Samaritaine
March 29, 2022 at 10:09 am EDT
Share
The Samaritaine is celebrating the Paris fashion season by transforming the store into a gigantic design studio through May 17. From display windows to the heart of the store, all the different fashion métiers are featured in a great lineup of special events, plus an exhibition of work by renowned fashion photographer Erwin Blumenfeld.
The go-to hub for fashion and a true Parisian institution, the Samaritaine continues to delight visitors since reopening in June 2021. Display windows on rue du Pont-Neuf and rue de Rivoli recount the creative processes behind an array of fashion and luxury métiers and savoir-faire. Stylists, draping specialists, model makers, jewelers and more all invite visitors on a fun-filled inside look at the secrets of creativity. Inside the store, an immersive journey includes "Fashion is a Game", an exhibition that celebrates one of the great fashion photographers, Erwin Blumenfeld. Photos by the avant-garde American artist, who died in 1969, are displayed in the heart of the department store, melding art and fashion. With striking staging that creates transparent effects and optical illusions, the playful installation pays tribute to the influential photographer.
Attachments
Original Link
Original Document
Permalink
Disclaimer
LVMH - Moët Hennessy Louis Vuitton SE published this content on 29 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 March 2022 14:08:04 UTC.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
LVMH 
