LVMH Moët Hennessy Louis Vuitton : Watches & Jewelry · March 21, 2023 Bulgari launches Scentsorial an exclusive, out of the ordinary, olfactory experience
March 21, 2023 at 12:51 pm EDT
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The Italian maison continues its immersion in technological innovation with the launch of its exclusive Scentsorial project, a revolutionary pioneer experience in which the guests will discover an olfactive masterpiece, revealing Bulgari's desire to rub shoulders, always a little more, with new technologies.
Scentsorial gives each guest a unique immersive experience, a multi-sensory journey, unlike anything that has ever existed in the world of perfumes. To discover Bvlgari Le Gemme Tygar fragrance, Bulgari created a unique exploration of human thoughts and emotions. If the experience has been revealed during the Tax-free fair in Cannes last year, it will open to the public from the 15th to the 26th of March 2023 inside the Dubaï Mall in the United Arab Emirates.
Using a wearable device whose purpose is to measure their brainwaves, their micro-movements and their heartbeats, guests will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection. This olfactory jewel has been crafted by master perfumer Jacques Cavallier. The fragrance combines a bursting fresh grapefruit accord with a deep sophisticated ambrox®* accord. Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real time into generative downloadable collectibles, based on a specific personalized data.
With this innovation, Bulgari encapsulates what is at the core of a fragrance: an emotional journey, unique to everyone, creating the most intense long-lasting memory the senses can bring.
LVMH - Moët Hennessy Louis Vuitton SE published this content on 21 March 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 March 2023 16:50:11 UTC.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
LVMH Moët Hennessy Louis Vuitton : Watches & Jewelry · March 21, 2023 Bulgari launches Scentsorial an exclusive, out of the ordinary, olfactory experience
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