IMAX Corporation and Major Cineplex Group Plc announced plans to expand their partnership with an agreement for three new state-of-the-art IMAX® with Laser locations. The deal will add systems to key locations across Thailand, including one in the bustling area of Bang Kapi, Bangkok ? set to open in 2024 ?

and two additional locations in Bangkok set to open in 2026 and 2027. The deal marks a significant step for IMAX in Thailand, bringing The IMAX Experience beyond city centers and into the suburbs of the country's populous capital. Major Cineplex is the largest exhibitor in Thailand with a growing regional presence, and currently operates nine IMAX locations across Thailand and Cambodia.

The two companies have enjoyed a successful partnership since 1998. IMAX is seeing strong box office results in Thailand, which ranks among the top five Asian markets for the Company in 2024. 2023 was the highest grossing year ever in the country for IMAX with over $5.4 million in box office, beating the previous record set in 2022.

This was driven in part by IMAX's increased focus on local language titles in the country ? the first Thai language IMAX release, "Tee Yod", debuted in October 2023 and has delivered $500K in box office to-date. The three new Major Cineplex locations in Thailand will be equipped with IMAX with Laser, IMAX's most advanced experience.

IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The new locations will be set apart by the groundbreaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology, all of which delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX systems.