Medallia, Inc. announced it has launched Medallia Athena Studio, a new solution enabling organizations to create custom AI models and analytics for unstructured data without any coding. With the vast majority of customer feedback coming through open-ended text — like email, chat logs, social media, voice, and video transcripts — companies face a growing challenge to make sense of this messy, complex data fast enough to react and improve the customer experience. Medallia Athena Studio gives organizations the ability to easily create AI-powered models to better understand what matters most to their customers and deliver personal experiences across all channels.

Organizations can build custom models in a simple user interface or get started quickly with a range of pre-trained templates. Athena Studio puts AI insights in the hands of data scientists and business users alike with easy but powerful low-code and no-code models.