Metro Inc. is launching My Health My Choices, a new guide for customers who want to simplify making the best product choices based on their own lifestyles, values or health needs when they shop. As of now, nearly 9,000 products – found in store, online and the My Metro app – will display one or more of the program attributes – close to 50 – allowing Metro customers to make their shopping experience easier and faster. Metro worked with experts and specialists to design and implement this program with a unique methodology. The development of the program's classification criteria was based on research data, analysing Canadian consumer trends, Canada's food guide, information published by regulatory bodies like Health Canada, and the standards for different dietary lifestyles. A product may include several attributes classified according to their level of importance. Therefore, a food could be classified as vegan, gluten-free and non-GMO.