Metro Inc. launches Canada's only My Health My Choices program guide
January 11, 2021 at 08:00 am EST
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Metro Inc. is launching My Health My Choices, a new guide for customers who want to simplify making the best product choices based on their own lifestyles, values or health needs when they shop. As of now, nearly 9,000 products – found in store, online and the My Metro app – will display one or more of the program attributes – close to 50 – allowing Metro customers to make their shopping experience easier and faster. Metro worked with experts and specialists to design and implement this program with a unique methodology. The development of the program's classification criteria was based on research data, analysing Canadian consumer trends, Canada's food guide, information published by regulatory bodies like Health Canada, and the standards for different dietary lifestyles. A product may include several attributes classified according to their level of importance. Therefore, a food could be classified as vegan, gluten-free and non-GMO.
Metro Inc. is a food and pharmacy retailers and distributors company. The Company, through its activities as a retailer, franchisor or distributor, and manufacturer operates or supplies a network of supermarkets, discount stores and drugstores. It operates 975 food stores under several banners, including Metro, Metro Plus, Super C and Food Basics, as well as 645 drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. The Metro banner, with its 328 stores including 120 Metro Plus stores in Quebec is a supermarket chain. The Super C banner operates 102 discount stores in Quebec and offers a range of grocery products. Food Basics is a discount store providing quality products to customers in 143 locations across Ontario. The Food Basics Pharmacy banner is located in 30 Food Basics grocery stores. Its Food Basics Pharmacy is a full-service pharmacy and offers professional services, such as health reminders and medical profiles, among others.