Helbiz, Inc. announced the launch of its EMEA (Europe, Middle East and Africa) Helbiz division and has appointed Matteo Mammì as CEO of the region, effective January 1, 2022. This division of Helbiz will group all business sectors including Helbiz Kitchen, Helbiz Media and micro-mobility services for the EMEA region together under one organizational structure. As a result of his essential role in the development and launch of Helbiz Media earlier this year, Matteo Mammì will widen his responsibilities as CEO of the Helbiz EMEA Group, while also retaining his current role as Global CEO of Helbiz Media. Mammì brings more than 20 years of experience from the media, sports and telecommunications sectors having previously worked at Sky Sport, Mediapro and IMG. In his role as CEO of the Helbiz EMEA Group and Global CEO of Helbiz Media, Mammì will continue to report to Helbiz Chief Executive Officer, Salvatore Palella.