(Alliance News) - The following stocks are the leading risers and fallers on AIM in London on Friday.

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AIM - WINNERS

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Mirriad Advertising PLC, up 27% at 5.79 pence, 12-month range 3.25p - 27.00p. The in-content advertising firm says that, following its progress and improved position in the US market, it has decided to conduct a formal review of the options available to it to maximise shareholder value, including raising additional equity and a sales process. Says that the company is "significantly" undervalued and that there is "meaningful upside" to its current share price. Adds that the strategic review will include a range of options, including the merits of Mirriad remaining a standalone publicly listed company. It emphasises, however, that this is just one of multiple alternatives being evaluated. Mirriad also confirms that revenue in 2022 totalled GBP1.5 million.

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Rockfire Resources PLC, up 9.2% at 0.19 pence, 12-month range 0.13p - 0.58p. The Greece and Australia-focused gold, base metal and critical mineral exploration company enters into a new joint venture at the Plateau gold deposit in Queensland, Australia. The joint-venture with Sunshine Gold Ltd will be to advance and test regional targets as well as the discovery of higher-grade gold. The Plateau gold deposit has a quoted inferred JORC resource of 3.9 million tonnes at 1.1 grams per tonne of gold and 6.4 grams per tonne of silver. Rockfire has the option to retain 25% ownership of the Plateau project by participating in 25% expenditure in ongoing exploration. Rockfire intends to focus its financial, logistical and human resources at the Molaoi zinc deposit in Greece.

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AIM - LOSERS

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DSW Capital PLC, down 19% at 95.00 pence, 12-month range 88.00p - 140.00p. Says it will not achieve current market expectations for the full-year as its second-half has been impacted by wider macroeconomic conditions and uncertainties. Chief Executive James Dow says the firm is "extremely frustrated" by this following a very strong first half of the year. It revises its guidance for the year ending March 31 to between GBP2.8 million to GBP3.1 million for revenue and between GBP1.4 million to GBP1.7 million for earnings before interest, taxation, depreciation and amortisation. In its last financial year, revenue stood at GBP3.0 million and Ebitda totalled GBP2.2 million. DSW Capital is the owner of financial advisory firm Dow Schofield Watts.

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Character Group PLC, down 8.5% at 375.00 pence, 12-month range 340.00p - 650.00p. Expects sales and pretax profit marginally below current market expectations, which it does not specify. This is follows revenue in the four months ended December 31 declining by 42% against the previous year amid a marked drop in US sales. Nonetheless, the toys and games developer remains optimistic about an anticipated rebound to come through strongly in the second half of its financial year, despite a "tough and challenging" start to the year.

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By Heather Rydings, Alliance News senior economics reporter

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