Mirriad Advertising plc announced a strategic partnership with Influential. Representing a significant opportunity, the agreement will expand the range of inventory Mirriad can access in the fast-growing and extensive influencer marketing sector. It also underlines the increasing speed of the company's development in the strategically important US market. The exclusive agreement includes a targeted introducer strategy for Influential's talent and the clients of both companies. Historically, influencers have spent hours preparing for sponsored photoshoots to feature several products for a brand. Now, Mirriad and Influential will make brand integrations a seamless process, giving influencers and brands the ability to virtually integrate brand logos, products and advertising directly into social media posts. The two market leaders' aligned technological approach means brands can now select which video they want their product featured in before it goes live, whether they need to virtually integrate a soda can or a car.