5EL S.A. (SWX:FEL) entered into an agreement to acquire The Native AG from Ecommerce Alliance AG (DB:ECF) and others for CHF 8 million on May 20, 2017. Ecommerce Alliance sells its minority stake in The Native AG. Ecommerce Alliance receives shares in 5EL SA at a CHF 0.8 million.

The Native AG is the holding company for several assets including The Native Media Inc. Izabela Depczyk, the Chief Executive Officer of The Native Media Inc. will join the Executive Board of 5EL SA. 5EL SA and The Native AG will consolidate their operations in the 5EL SA corporate headquarters in Lausanne, with The Native Media Inc. to remain the operating subsidiary in New York.