NIKE, Inc. Acquires Data Integration Expert Datalogue
February 08, 2021
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NIKE, Inc. has acquired Datalogue, a leading data integration platform start-up based in New York. Datalogue is Nike's latest acquisition to enable its consumer-led digital transformation.
'Our CDA strategy focuses on accelerating how we connect with consumers to better serve them personally at scale,' said John Donahoe, President and CEO, NIKE, Inc. 'The acquisition of Datalogue builds on our digital momentum by enhancing our ability to transform raw data into actionable insights in real time and across the enterprise.'
Founded in 2016, Datalogue has built cutting-edge and proprietary machine-learning technology that automates data preparation and integration. With this acquisition, Nike will be able to integrate data from all sources - including the company's app ecosystem, supply chain and enterprise data - in a fast, seamless, easily accessible and standardized platform.
Datalogue's team will be integrated into Nike's Global Technology organization.
'We're excited to be joining Nike and adding our passion and expertise to accelerate the digital-first advantage the company has built,' said Tim Delisle, Datalogue CEO.
About NIKE, Inc
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.'s earnings releases and other financial information are available at http://investors.nike.com.
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Nike Inc. published this content on 08 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 February 2021 13:14:00 UTC.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
