OVERVIEW
NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and services worldwide. We are the largest seller of athletic footwear and apparel in the world. We sell our products throughNIKE -owned retail stores and through digital platforms (which we refer to collectively as our "NIKE Direct" operations), to retail accounts and to a mix of independent distributors, licensees and sales representatives in virtually all countries around the world. Our goal is to deliver value to our shareholders by building a profitable global portfolio of branded footwear, apparel, equipment and accessories businesses. Our strategy is to achieve long-term revenue growth by creating innovative, "must-have" products, building deep personal consumer connections with our brands and delivering compelling consumer experiences through digital platforms and at retail. Since fiscal 2018, through the Consumer Direct Offense and our Triple Double strategy, we have focused on doubling the impact of innovation, increasing our speed and agility to market and growing our direct connections with consumers. InJune 2020 , we announced a new digitally empowered phase of the Consumer Direct Offense strategy: Consumer Direct Acceleration. This strategic acceleration will focus on three specific areas. First, creating the marketplace of the future through more premium, consistent and seamless consumer experiences that more closely align with what consumers want and need. This strategy will lead withNIKE Digital and our owned stores, as well as through select strategic partners who share our marketplace vision. Second, we will align our product creation and category organizations around a new consumer construct focused on Men's, Women's and Kids'. This approach is intended to allow us to create product that better meets individual consumer needs, including more specialization of our category approach, while re-aligning and simplifying our offense to accelerate our largest growth opportunities. In particular, we expect to reinvest in our Women's and Kids' businesses and also simplify our operating model across the remainder of the Company to optimize effectiveness. Third, we will unify investments in data and analytics, demand sensing, insight gathering, inventory management and other areas against an end-to-end technology foundation to accelerate our digital transformation. We believe this unified approach will accelerate growth and unlock more efficiency for our business, while driving speed and responsiveness as we serve consumers globally. As a result of our strategic acceleration, management announced onJuly 22, 2020 , a series of leadership and operating model changes to streamline and speed up our execution. These changes will result in a net reduction of our global workforce and we expect to incur pre-tax charges of approximately$315 million , the majority of which relate to employee termination costs and, to a lesser extent, stock-based compensation expense. These amounts reflect the continued evaluation and variability of our original estimate of employee termination costs and required changes in assumptions used to calculate stock-based compensation expense. For the first nine months of fiscal 2021, we incurred pre-tax charges of$248 million and expect all remaining actions to be substantially complete by the end of fiscal 2021. We expect future annual wage-related savings will be reinvested to execute against this next phase of our strategy. For more information related to our organizational realignment and related costs, see Note 14 - Restructuring within the accompanying Notes to the Unaudited Condensed Consolidated Financial Statements. COVID-19 UPDATE The COVID-19 pandemic continues to create volatility in our business performance. During the third quarter of fiscal 2021, disruption in the global supply chain due to container shortages, transportation delays andU.S. port congestion interrupted the flow of our inventory. Specifically inNorth America , this caused higher in-transit inventory levels and a delay of shipments to our wholesale partners, resulting in lower than expected revenue growth. We expect the majority of delayed shipments to our wholesale partners from the third quarter will take place in the fourth quarter of fiscal 2021. Within EMEA, additional COVID-19 related lockdowns caused mandatory store closures of 45% of ourNIKE -owned stores during the last two months of the third quarter, as well as closures for our wholesale partner stores, which contributed to the 9% decline in EMEA's currency-neutral revenues. InGreater China , revenues increased 42% on a currency-neutral basis as we experienced growth across wholesale andNIKE Direct, in part reflecting the impacts of COVID-19 in the prior year. OurNIKE Direct business continues to fuel our growth as we navigate through the pandemic, leveraging our digital platforms with our store footprint to connect directly with the consumer.NIKE Brand digital revenues grew 54% and 71%, on a currency-neutral basis, for the third quarter and first nine months of fiscal 2021, respectively, with strong double-digit growth across each of our geographies. During the quarter, we continued to experience a decline in comparable store sales in EMEA,North America and APLA primarily due to reduced physical retail traffic, in part resulting from temporary store closures and safety-related measures in response to COVID-19. As ofApril 2, 2021 , approximately 85% of our owned stores were open with some operating on reduced hours. During the quarter, we continued to reduce discretionary spending while investing in our digital transformation. As a result, total selling and administrative expense declined 7% for the third quarter and the first nine months of fiscal 2021 compared to the same periods in the prior year. However, we expect Demand creation expense to increase in future periods as we rebuild our
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investment towards pre-COVID-19 levels. Our liquidity position remains strong and we ended the third quarter with$12.5 billion of Cash and equivalents and Short-term investments. We continue to monitor the ongoing and evolving situation, as well as guidance from international and domestic authorities, including federal, state and local public health authorities and may take additional actions based on their recommendations. In these circumstances, there may be developments outside our control requiring us to adjust our operating plan. While our results over the course of fiscal 2021 have been positive to date, there remains the risk that COVID-19 could have material adverse impacts on our future revenue growth as well as our overall profitability and may lead to higher than normal inventory levels in various markets, adverse impacts on the global supply chain, revised payment terms with certain of our wholesale customers, higher sales-related reserves and a volatile effective tax rate driven by changes in the mix of earnings across the Company's jurisdictions. THIRD QUARTER OVERVIEW For the third quarter of fiscal 2021,NIKE, Inc. Revenues increased 3% to$10.4 billion compared to the third quarter of fiscal 2020. On a currency-neutral basis, Revenues decreased 1%. Net income was$1,449 million and diluted earnings per common share was$0.90 for the third quarter of fiscal 2021, compared to Net income of$847 million and diluted earnings per common share of$0.53 for the third quarter of fiscal 2020. Income before income taxes increased 86% compared to the third quarter of fiscal 2020, primarily due to the$400 million impairment charge recognized in the prior year related to our planned transition to a distributor operating model inBrazil ,Argentina ,Chile andUruguay , as well as lower selling and administrative expense, higher revenues and gross margin expansion. TheNIKE Brand, which represents over 90% ofNIKE, Inc. Revenues, increased 2% compared to the third quarter of fiscal 2020. On a currency-neutral basis,NIKE Brand revenues decreased 2%, driven by lower revenues inNorth America , EMEA and APLA, partially offset by an increase inGreater China . Additionally,NIKE Brand currency-neutral revenues experienced declines across footwear and apparel, as well as declines in most key categories, primarily Football (Soccer) and Running, partially offset by growth in the Jordan Brand. Revenues for Converse increased 13% and 8% on a reported and currency-neutral basis, respectively, led by strong digital performance inNorth America andEurope . Our effective tax rate was 11.4% for the third quarter of fiscal 2021, compared to 3.9% for the third quarter of fiscal 2020, primarily due to decreased benefits from discrete items, such as a modification of the treatment of certain research and development expenditures recognized in the prior year, a less favorable impact from stock based compensation, and a shift in the proportion of earnings taxed in theU.S. , in part due to the impact of the COVID-19 pandemic. During the third quarter of fiscal 2020, we entered into definitive agreements to sell ourNIKE Brand businesses inBrazil ,Argentina ,Chile andUruguay and to shift to a distributor operating model. During the third quarter of fiscal 2021, the transaction with Grupo SBF S.A. to purchase substantially all of ourNIKE Brand operations inBrazil closed. Additionally, during the third quarter of fiscal 2021, we mutually agreed with Grupo Axo to terminate the sale and purchase agreement for the transition ofNIKE's businesses inArgentina ,Chile andUruguay to a distributor partnership. However, as we remain committed to selling the legal entities in all three countries and granting distribution rights to third-party distributors, the assets and liabilities of the entities have remained classified as held-for-sale on our Unaudited Condensed Consolidated Balance Sheets. For more information see Note 13 - Acquisitions and Divestitures within the accompanying Notes to the Unaudited Condensed Consolidated Financial Statements. USE OF NON-GAAP FINANCIAL MEASURES Throughout this Quarterly Report on Form 10-Q, we discuss non-GAAP financial measures, including references to wholesale equivalent revenues, currency-neutral revenues as well as TotalNIKE Brand earnings before interest and taxes (EBIT) andTotal NIKE, Inc. EBIT, which should be considered in addition to, and not in lieu of, the financial measures calculated and presented in accordance with accounting principles generally accepted inthe United States of America ("U.S. GAAP"). References to wholesale equivalent revenues are intended to provide context as to the total size of ourNIKE Brand market footprint if we had noNIKE Direct operations.NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from our wholesale operations to ourNIKE Direct operations, which are charged at prices comparable to those charged to external wholesale customers. Currency-neutral revenues are calculated using actual exchange rates in use during the comparative prior year period to enhance the visibility of the underlying business trends excluding the impact of translation arising from foreign currency exchange rate fluctuations. EBIT is calculated as Net Income before Interest expense (income), net and Income tax expense in the Unaudited Condensed Consolidated Statements of Income. Management uses these non-GAAP financial measures when evaluating the Company's performance, including when making financial and operating decisions. Additionally, management believes these non-GAAP financial measures provide investors with additional financial information that should be considered when assessing our underlying business performance and trends. However, references to wholesale equivalent revenues, currency-neutral revenues and EBIT should not be considered in isolation or as a substitute for other financial measures calculated and presented in accordance withU.S. GAAP and may not be comparable to similarly titled non-GAAP measures used by other companies. 26 --------------------------------------------------------------------------------
Table of Contents RESULTS OF OPERATIONS THREE MONTHS ENDED NINE MONTHS ENDED
(Dollars in millions, except per share
FEBRUARY 28, FEBRUARY 29, data) 2021 2020 % CHANGE 2021 2020 % CHANGE Revenues$ 10,357 $ 10,104 3 %$ 32,194 $ 31,090 4 % Cost of sales 5,638 5,631 0 % 17,887 17,202 4 % Gross profit 4,719 4,473 5 % 14,307 13,888 3 % Gross margin 45.6 % 44.3 % 44.4 % 44.7 % Demand creation expense 711 870 -18 % 2,117 2,769 -24 % Operating overhead expense 2,330 2,413 -3 % 7,166 7,166 0 %
Total selling and administrative expense 3,041 3,283
-7 % 9,283 9,935 -7 % % of revenues 29.4 % 32.5 % 28.8 % 32.0 % Interest expense (income), net 64 12 - 199 39 - Other (income) expense, net (22) 297 - 18 223 - Income before income taxes 1,636 881 86 % 4,807 3,691 30 % Income tax expense 187 34 450 % 589 362 63 % Effective tax rate 11.4 % 3.9 % 12.3 % 9.8 % NET INCOME$ 1,449 $ 847 71 %$ 4,218 $ 3,329 27 %
Diluted earnings per common share
70 %$ 2.62 $ 2.09 25 % 27
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