Norion Bank, which offers its payment solution under the brand name Walley, has entered into a partnership with XXL ASA. Walley will be the payment solutions provider for all of XXL Group's markets across the Nordics. The collaboration is expected to begin on 1 July 2024.

XXL is entering into a partnership with Walley, which will be the payment solutions provider for all the chain's Nordic markets, including Sweden, Norway, Denmark and Finland. The contract encompasses online checkout and financing solutions for both private and corporate customers, as well as financing solutions in-store, with a focus on establishing a seamless omni-channel service. The strategic partnership between Walley and XXL aims to consolidate XXL's position as the sporting and outdoor goods retailer in the Nordics.

The collaboration will improve the overall omni-channel experience with XXL by integrating the sales channels from online shopping to stores. The ultimate goal is to ensure a smooth, consistent and personal customer experience, regardless of which channel is used.