Ocean Outdoor announced that it has been named the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contract. As the incumbent, Ocean has held the rights to sell the unique outdoor advertising for more than 10 years. Following a highly competitive pitch process, the company's contract is set to be renewed for another five years with a lifetime value of £25 million.

The unrivalled BFI IMAX is Europe's largest OOH canvas, combining 1,734m² of creative space with the latest technology in LED lighting to deliver unique, high impact advertising experiences. Measuring 120 x 15 metres, the irreplicable advertising wrap dominates the roundabout next to Waterloo railway station.