Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers
May 17, 2021 at 11:06 am EDT
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Omnicom Group Inc. announced an agreement with InfoSum, the privacy-preserving data collaboration technology, expanding Annalect’s global first-party data management capabilities. As a result, marketers can connect their own first-party data to a greater number of data sources and deliver richer, more actionable consumer insights, while protecting consumer privacy and data integrity of each party. Since 2017, Annalect has been a pioneer in adopting next generation privacy-first clean data technology, and the partnership with InfoSum further solidifies Omnicom’s commitment to consumer privacy and client data transparency and control. InfoSum capabilities will be integrated into Omni, Omnicom’s industry leading marketing orchestration and insights platform, enabling clients of Omnicom agencies to utilize InfoSum’s additional data collaboration approaches as an alternative to traditional data sharing and onboarding tools. A key aspect of the partnership is the ability for Omnicom clients to seamlessly use InfoSum technology within the Omni application suite, including a turn-key on-boarding process.
Omnicom Group, Inc. is a holding company organized around 7 areas of activity:
- advertising services (53.7% of revenues). In addition, the group offers media consulting services and is developing an advertising space purchasing business;
- public relations services (10.7%);
- digital marketing, direct marketing and digital transformation services (10%);
- advertising and communication services for the health and pharmaceutical sectors (9.4%);
- field marketing services and development of merchandising solutions (6%);
- commercial marketing and brand strategy consulting services (5.8%);
- experiential marketing services (4.4%).
Net sales break down by market between pharmaceutical and healthcare (15%), food and beverage (14%), technology (11%), automotive (10%), consumer goods (8%), financial services (7%), travel and entertainment (7%), retail (7%), telecommunications (5%) and other (16%).
Net sales are distributed geographically as follows: North America (54.2%), Europe (29%), Asia/Pacific (12.1%), Latin America (2.6%), Middle East and Africa (2.1%).
Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers
OMNICOM GROUP., INC. 
