OptimizeRx Corp. announced its collaboration with Walmart to support its Specialty Pharmacies of the Community (SPOCs) provider outreach initiative. OptimizeRx?s Dynamic Audience Activation Platform (DAAP), is helping to connect healthcare providers with Walmart?s growing network of nearly 90 SPOCs across 13 states.

This collaboration aims to help HCPs identify a new solution for patients facing barriers to care, particularly those living with HIV and autoimmune conditions. With its proprietary digital point of care network and targeted social media capabilities, OptimizeRx?s DAAP will deliver awareness messaging directly to HCPs treating HIV- and auto-immune-impacted populations, highlighting the resources and expertise available through Walmart SPOCs. This targeted outreach eliminates the burden of providers manually searching for appropriate specialty care options, saving valuable time, and ensuring that more individuals are aware of the valuable resources available through Walmart?s SPOCs.

Offering a unique patient experience, Walmart's SPOCs represent a significant step forward in providing accessible and compassionate care. The specialized pharmacies offer a discreet and accessible environment for patients to receive comprehensive care from a dedicated team of HIV-trained pharmacists, technicians, and Community Health Workers. They offer a comprehensive approach that goes beyond medication dispensing, providing patients with comprehensive support, including treatment plan counseling, navigating insurance options, mental health support and community resources.

By addressing the unique challenges faced by individuals living with chronic conditions, like HIV, SPOCs aim to reduce healthcare disparities, improve treatment adherence, and improve patient outcomes.