Paxman AB (publ) announced Denta BP Pharm DOO as their non-exclusive distribution partner for the new territory of Serbia. A long established medical device distributor, Denta BP Pharm DOO are well positioned to introduce scalp cooling to the Serbian market from their headquarters in the capital city of Belgrade. The Paxman Scalp Cooling device will join their portfolio of world renowned medical devices and pharmaceutical products.

A small country, Serbia has a population of 8.7million, however almost 50,000 new cancer cases were reported in 2020. Breast and prostate cancer feature in the top five most frequently diagnosed cancers within the country. In 2018, the Serbian market for medical equipment and supplies was estimated at USD 250 million, it is expected to reach USD 300 million by 2023.