The technical and fundamental configuration suggests a correction in the short term.

Regarding fundamentals, analysts have recently revised downward their EPS forecasts from GBp 66.5 in 2013 to GBp 53.5 in 2014 due to the expected net margin's degradation in 2014.

After a substantial upturn, the stock now approaches the GBp 1241 resistance, fact that could inverse the tendency. In addition, indicators shows an overbought situation which should lead to a marked fall close to the short term GBp 1170 support.

Due to the technical configuration and a downgraded fundamental situation that does not justify the current valuation of the group, investors can open a short position close to the GBp 1241 resistance. The price target is set at GBp 1170 and a stop loss will be placed above GBp 1241.