Gillette Venus and Rifle Paper Co. Unveil Design-Driven, Limited-Edition Shave Collection
July 21, 2021 at 09:06 am EDT
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Gillette Venus introduce a new, limited-edition shave collection designed in collaboration with international lifestyle brand, Rifle Paper Co., whose mission is to create well-designed, high-quality products that bring beauty to the everyday. The collection features Rifle Paper Co.’s signature, hand-illustrated floral designs across a curated selection of Gillette Venus’ fan-favorite products. Rifle Paper Co.’s hand-painted floral designs are paired with Gillette Venus’s trusted product performance to give consumers a fresh, new collection for a smooth shave that’s always in bloom. With lush florals printed on the handle of each razor and present on all collection packaging, the line aims to enhance any beauty regimen. This collection is exclusively available at Target, in-store and online, and includes: Venus x Rifle Paper Co. Deluxe Smooth Sensitive Razor ($14.99); Venus x Rifle Paper Co. Deluxe Smooth Sensitive Razor Blade Refills ($19.99); Venus x Rifle Paper Co. ComfortGlide Sugarberry Razor Blade Refills ($19.99); Venus x Rifle Paper Co. Disposable Razors ($6.99); Venus x Rifle Paper Co. Pure Honeyflower Shave Cream ($5.99).
Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:
- care and hygiene products (38.3%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;
- home care and laundry products (34.6%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);
- beauty products (18.3%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);
- shaving products (7.8%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);
- other (1%).
PROCTER & GAMBLE COMPANY 
