The Procter & Gamble Company to Shows New Products at the 2020 Consumer Electronics Show
January 05, 2020 at 03:00 pm EST
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The Procter & Gamble Company makes its return to CES 2020 alongside other top innovators from around the world to showcase how it’s combining deep consumer insights and cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences. The P&G LifeLab exhibit and product portfolio, which debuted in 2019. It has been reimagined for 2020 and features: Oral-B iO, a monumental leap in innovative oral care technology which features a frictionless magnetic drive that distributes energy evenly to the tips of the bristles to create revolutionary micro-vibrations. Lumi by Pampers, a revolutionary all-in-one connected care system that blends real-time data with intuition, helping parents anticipate their baby’s needs. The Charmin RollBot, a first-of-its-kind robot prototype that, when controlled with a smartphone using Bluetooth, delivers a fresh roll of Charmin that won’t be left in a bind ever again. AIRIA, the cutting-edge connected home fragrance system that allows to enjoy sophisticated, consistent scent through smart delivery. Opte Precision Skincare System,?the first personalized handheld inkjet printer that scans, detects, and corrects hyper-pigmentation of skin to reveal its natural beauty every day.The?Heated Razor?by?GilletteLabs, which?delivers a sustained heat sensation via an innovative warming bar and provides the pleasure of a hot towel with every stroke that lasts throughout the entire shave.
Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:
- care and hygiene products (38.3%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;
- home care and laundry products (34.6%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);
- beauty products (18.3%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);
- shaving products (7.8%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);
- other (1%).