HEINEKEN Malaysia announced that Mr. Martijn Rene van Keulen has been nominated as the successor for Mr. Roland Bala who will be taking up the position of Managing Director of Multi Bintang Indonesia effective 1 July 2024. Roland will also relinquish his directorships in all subsidiary companies of HEINEKEN Malaysia with effect from the same day. Roland Bala has been Managing Director of HEINEKEN Malaysia since September 2018.

Under his leadership, HEINEKEN Malaysia Group has grown its business in a very challenging environment and delivered a record performance for year 2022. Roland has successfully boosted the performance of the Group leveraging the HEINEKEN Global EverGreen strategy with a focus on meeting the needs of the consumers and customers by ensuring effective commercial execution, driving sales transformation, improving cost efficiency and uplifting the sustainability initiatives. Roland and his team have also fostered a culture of One Strong Winning Team in HEINEKEN Malaysia.

Over the past five years, Roland has dealt with major challenges arising from the brewery lockdowns during the COVID-19 pandemic and implemented various key initiatives including the setting-up of e-commerce platforms from B2B to B2C, re-organization of the sales structure and the brewery upgrades.