Quad/Graphics, Inc. announced a first-of-its-kind, dynamic, postal optimization program that outpaces current industry offerings. The new Household Fusion mail-packaging solution was created to offset continued U.S. Postal Service rate hikes by combining into one recyclable polybag various catalogs or marketing mail from different brands or various magazines from different publishers that are destined for a single household. The solution, which exemplifies the company?s commitment to relentless innovation, is powered by proprietary software created by Quad.

Household Fusion mail optimization also includes separately printed direct mail pieces as well as onserts that can be placed on top for maximum visibility. Quad products reach up to 89% of households in any given United States ZIP code through direct mail, catalog and periodical print and logistics solutions. The company?s print production volume and operational scale create efficiencies, such as revealing address commonalities, that can be leveraged through Household Fusion optimization.

Quad?s proprietary mail optimization software, which is the technological engine behind its Household Fusion offering, uncovers co-mailing possibilities regardless of mail types. Quad specifically built the software for its clients to accurately divide postage, ensuring precise execution and providing savings for publishers, marketers and retailers. The Household Fusion solution, which will be rolled out in phases through early 2025, is Quad?s latest postal optimization innovation for clients.

Quad uses factors such as mail type, volume and geographic delivery region to determine which solution will create the greatest end-to-end efficiencies and savings for clients. The most recent USPS rate hike took place in January 2024 with another one planned for July 2024.