RECKITT BENCKISER GROUP PLC RB today announces that it has led a £4 million funding round in Indian-based Bombay Shaving Company. The investment demonstrates RB's commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.
Launched in 2016, BSC has a portfolio of over 100 products across shaving, bath and body, skin, and beard care. RB's investment will support the company's plans to scale its operations and provide BSC with access to RB's global scale, expertise and mentorship, helping to grow the start-up as the leaders in men's wellness.
Arjun Purkayastha, RB's Senior Vice President, eCommerce, Digital and Ventures will join the BSC board.
Commenting on the investment, Arjun Purkayastha, said: 'We are thrilled to partner with the team at Bombay Shaving Company. Our investment represents a commitment to bring the best of two worlds together - BSC's expertise in digital-first brands with strong eCommerce capabilities, and RB's expertise in branding, manufacturing and global scale. Together, this combination of complementary skills sets us up for huge success.' Arjun Purkayastha, Senior Vice President, eCommerce, Digital and Ventures, RB
About Bombay Shaving Company
Launched in June 2016 by ex-McKinsey & Co consultant Shantanu Deshpande, BSC is a men's skincare brand that has presence across shave, beard, skin and bath and body categories. In 3.5 years, BSC has quickly become a salient brand in the space and attracted investments from 30 angels, Fireside Ventures, Colgate Palmolive, Sixth Sense and now RB.
This will be the fifth round of financing for the company that has been invested in by Sixth Sense Venture Partners, Colgate Palmolive and noted industry powerlifters like S Ramadorai former vice-chairman of TCS along with 16 senior partners from McKinsey & Company since inception. In 2019, the company had also created 20 Cr of exit for early angels and employees.
For further information, please contact:
James Fearnley-Marr, External Affairs, RB
james.fearnley-marr@rb.com
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Reckitt Benckiser Group plc published this content on 28 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 January 2021 09:29:03 UTC.
