Safety Shot, Inc. announced Rich Pascucci, who has been serving on the Company?s Advisory Board, has joined its Board of Directors. Mr. Pascucci brings a wealth of leadership experience in the beverage industry. He has held leadership and C-suite roles driving portfolio growth for global companies including Diageo, Red Bull, and Pabst Brewing.

His responsibilities have included sales, marketing, integration, business insights/category development, national projects, distribution strategy, business planning, public relations and strategic imperatives. Currently, he is the owner of Black Apple Group, LLC, where he specializes in insights, category development, integration, and planning. Within less than 3 years at Black Apple Group, he has exited or nationally partnered 13 brands and has an extensive network of distributors, strategic partners, VCs, and other industry stakeholders.