Safety Shot, Inc. announced it has appointed Danielle De Rosa as its new Chief Financial Officer effective March 1, 2024. Ms. Rosa is a multifaceted, analytical, and results-driven professional with more than 25 years of experience in all aspects of financial services and operational functions including serving as a public company CFO. With the national launch of highly anticipated functional beverage, Safety Shot, revenue and operations structure are changing rapidly.

Were bringing Danielle on board to benefit from her strategic and diligent approach to managing growth, cash flow, inventory, and operations. She's successfully managed growing teams and assets at public and private companies. Ms. De Rosa served as CFO of VirTra where she was responsible for all operations and finance functions including managing over 50 staff members.

Prior, she was Senior Finance Officer at Common Spirit, a healthcare organization where she managed finances for over 150 hospitals. As CFO of Lorts Manufacturing, she optimized cash flow, supply chain, and logistics. Ms. De Rosa has a BS in accounting and Master of Business Management from the University of Phoenix, and she has attended the Harvard Leadership Program.

Ms. De Rosa replaces Markita Russell, who will return to her roll as Controller of Safety Shot and of SRM Entertainment, a spin-out of Safety Shot (formerly Jupiter Wellness).