Safety Shot, Inc. announced that David J. Long, the CEO and co-founder of Orangetheory Fitness, has joined the company?s Board of Directors. Long has over 20 years of experience in the fitness and wellness industries, leading and increasing growth for companies. He has been instrumental in the early stages of several successful franchise brands including Massage Envy, European Wax Center and launching his wildly successful fitness concept: Orangetheory Fitness.

In the years since co-founding and leading Orangetheory, the brand has opened some 1,500-plus studios throughout 27 countries and has attracted one million-plus members. The brand has also crossed the threshold to surpass $1 billion in systemwide sales, accruing more than USD 1.4 billion in annual revenue. The Orangetheory CEO regularly appears on television to reach large audiences and is a University of Florida alum who has achieved a lifelong goal of being named #1 on the Gator100 list of fastest-growing, Gator-owned businesses in the world.