The company has good fundamentals and the present technical configuration militate for a long position on the stock.

Financial forecasts are encouraging, sales are expected to rise about 10% while EBITDA should keep a steady growth around 5%. There is a +12% potential to reach the consensus average target price. About 70% of those analysts have a buyer opinion.

Technically, the share positively reacted on contact with its lower trend line. It is currently in the lower part of the bullish channel. The area formed by the GBp 312.5 support and the trend line is very likely to act as a stepping stone for a forthcoming surge.

Consequently, investors may buy the stock at current prices and target the GBp 339 resistance. A stop loss order should be triggered at GBp 302.