Nobu announced the signing of Nobu Hotel and Restaurant East Cairo, in a continuing collaboration with SODIC. The signing, which took place at Nobu Fifty Seven in New York, marks Nobu and SODIC's third venture in Egypt, following the unveiling of Nobu Hotel, Restaurant, and Residences in both West Cairo and North Coast Egypt last summer. Strategically situated in the newly developed Eastown District New Cairo "EDNC", Nobu Hotel and Restaurant will enjoy a prime location directly on Road 90, the main thoroughfare and central axis of New Cairo, adjacent to The American University in Cairo.

Surrounded by luxury lifestyle offerings such as upscale boutiques, a diverse range of unique dining concepts, entertainment experiences and contemporary office spaces, the complex promises a dynamic and vibrant contemporary ambience. Nobu's entry into Egypt with development partner SODIC stems from a strategic alignment of vision and expertise. SODIC's established reputation as a leading high-end real estate developer and 'placemaker' in Egypt complements Nobu's commitment to delivering unparalleled luxury experiences worldwide.

Together their partnership not only enhances Egypt's growing tourism and real estate sectors but also reflects Nobu's strategic expansion plans to introduce the brand to an exciting key global market. SODIC's existing projects with Nobu will result in luxury hotels, branded residences, and Nobu restaurants in SODIC's signature development in New Zayed, "The Estates Residences", as well as the developer's newest upscale project at Egypt's Mediterranean north coast.