Sprouts Farmers Market announced that Alisa Gmelich has joined the company as Senior Vice President, Chief Marketing Officer, effective December 5, 2022. Gmelich will report directly to Sprouts President and Chief Operating Officer, Nick Konat, and will oversee Sprouts' marketing, advertising, and customer engagement. Gmelich brings more than 25 years of experience in brand development, marketing strategy, and customer loyalty to Sprouts.

She most recently served as Chief Brand Officer at Auntie Anne's. Prior to joining Auntie Anne's, Gmelich spent over 15 years in the restaurant industry where she held various positions, including Vice President of Marketing at IHOP, where she spearheaded its customer growth strategy, national programs and menu innovation. Before that, she led a marketing team for Burger King Corporation as Director of U.S. Sales, Field Marketing, driving local and national marketing initiatives. She earned a bachelor of arts degree in Business Administration and Art History from University of California, Riverside.