Tanla Solutions : A2P Messaging Hub Touches Record Monthly High

Tanla_5_Billion Tanla's A2P Messaging Hub Touches Record Monthly High; Processes 5 Billion messages

Hyderabad, November 26th 2015: Tanla Solutions today announced that its A2P (application to Person) messaging hub, Fastrack, processed more than 5 billion messages in the month of October and also set a record of processing more than 200 million messag- es in a single day, making it the largest A2P messaging platform in the world by volume of messages pro- cessed.

This milestone has been achieved by Fastrack's con- tinued ability to demonstrate the fastest processing times and reliability for mission critical messages like One Time Passwords, 2 factor authentication, Transac- tion, security and delivery alerts which are important to several industries like Banks, Ecommerce and Logistics. In addition, it is the only platform that pro- cesses concatenated (multi-part) messages, which represents approximately 30% of all A2P messaging in India, in a reliable manner by using an intelligent algo- rithm that ensures that all parts of the message arrive on the phone in quick succession to be displayed accurately thereby eliminating charges for parts of the message delivered to the phone but are not readable.

"We have achieved this through our constant endeavour to improve Qual- ity of Service and set new benchmarks in the industry for platform reliability and delivery speeds" comment- ed Uday Reddy, CEO Tanla Solutions. He further added, "the A2P messaging market continues to grow, driven by its unparalleled reach, low cost of delivery and high read rate along with the constantly growing use cases."

Uday Reddy, CEO Tanla.

The market for A2P messaging is continuing to grow worldwide and is estimated to be worth $60 billion by 2018, according to Juniper Research. A2P messaging is used for everything from providing reminders and time-critical alerts to banking services and payments; from mobile marketing and customer service updates to authentication and transaction oriented services. Ecommerce sites, Social Networks and enterprises are driving the use of A2P messaging by providing more personalized and real-time cus- tomer services such as account updates, reminders or SMS-based two-factor authenti- cation.

Tanla's Fastrack platform is tailored to help operators to fully address this market opportunity. The requirements for enterprise messaging are different from P2P messag- ing and the features of Fastrack enable operators to tailor services to individual enter- prise accounts based on their specific needs and end-user expectations.

About Tanla Solutions:

Tanla Solutions [BSE: 532790|NSE: TANLA] founded in the year 1999, is the largest pro- vider of A2P messaging services worldwide measured by volume of messages pro- cessed. Tanla's Fastrack platform is used by enterprises of all sizes including social media, banks, ecommerce and logistics service providers to deliver mission critical mes- sages and communicate with their customers. Tanla employs more than 300 telecom professionals and is listed in BSE and NSE in India.

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