Telia Company announced that its Board of Directors has appointed Patrik Hofbauer as President, effective February 1, 2024. Patrik, currently CEO of Svenska Spel, has extensive experience from previous leadership positions in telecommunications and media. Telia Company's Board initiated a search for a new CEO after the previously announced decision by Allison Kirkby, on July 31, to leave the company.

As part of the process, the Board has assessed a range of internal and external candidates, with a special focus on their leadership qualities, customer focus, commercial acumen and execution track records. Patrik has extensive telecommunications and media leadership experience, having spent 11 years with Telenor in various leadership positions. Patrik was CEO of Telenor in Sweden (2014-2018), CEO of Telenor Broadcasting in Norway (2011-2014), CEO of Clear Channel in Sweden (2009-2010), CEO of Canal Digital in Sweden (2005-2009), and CEO of NEC Scandinavia (1999-2004).

Patrik is a Board member of Clas Ohlson and Chairman of the Board of Presto Holding. Born in 1968, Patrik studied innovation, leadership and strategy at INSEAD, and marketing management at IHM Business School.