More than 50 well-known Chinese stars, singers, bands and pianists, including
The evening showcased the highlights and selling points of the cars through beautiful staging and XR/MR along with other technologies. The gala also offered more than 150 half-price cars and hundreds of millions of dollars in car purchase discounts.
The gala attracted more than 221 million online viewers, making it the biggest August marketing event in
Yiche believed that a car-themed carnival could activate the market and boost consumption during the summer, which is traditionally an off-season for the Chinese auto market.
Liu Xiaoke, president of Yiche, said he hoped that the event would increase brand influence and sales opportunities for major auto manufacturers and open up the consumer potential of the Chinese auto market.
Yiche, founded in 2000, is a well-known Chinese auto IT company. It was listed on the NYSE in 2010. In 2020, it was acquired by
Contact:
Han Xiaotang, Yiche
E: hanying3@yiche.com
U: https://www.yiche.com
Copyright 2021 ACN Newswire . All rights reserved.
© Japan Corporate News, source