The Aaron's Company, Inc. Announces the Opening of Its Newest GenNext Store in Fort Smith, Arkansas
September 26, 2023 at 08:30 am EDT
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The Aaron's Company, Inc. announced the opening of its newest company-operated Aaron's GenNext store in Fort Smith, Arkansas. The new Aaron's store in Fort Smith reflects the latest expansion of the Company's GenNext store initiative, which is transforming the in-store customer experience. The new store is conveniently located on the east side of Fort Smith near Mercy Hospital at 7607 Rogers Avenue.
The store will be open Monday - Saturday from 10:00 a.m. - 8:00 p.m. Aaron's GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout, and an innovative operating model, providing a best-in-class experience for shoppers. The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations. So far this year, Aaron's has converted or opened 32 GenNext stores, bringing the total to 243 company-operated GenNext stores since launching the initiative in 2018.
The Aaronâs Company, Inc. is a technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions for appliances, electronics, furniture, and other home goods across its brands, including Aaronâs, BrandsMart U.S.A., BrandsMart Leasing, and Woodhaven. The Company offers a direct-to-consumer lease-to-own solution through its approximately 1,240 Company-operated and franchised stores in 47 states and Canada, as well as its own e-commerce platform. BrandsMart U.S.A. is an appliance retailer in the country with about 11 retail stores in Florida and Georgia, as well as its e-commerce platform. BrandsMart Leasing offers lease-to-own solutions to customers of BrandsMart U.S.A. Woodhaven is the Company's furniture manufacturing division. The Companyâs business segment consists of Aaron's branded Company-operated and franchise-operated stores; aarons.com e-commerce platform (aarons.com); Woodhaven; and BrandsMart Leasing (collectively Aaronâs Business).