Kick Off Fall with New Folgers® Simply Gourmet™ Coffee
September 19, 2017 at 08:33 am EDT
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The fall beverages that coffee enthusiasts long for year-round have officially made their way back onto menus. It may come as a surprise that many of these seasonal favorites do not contain the ingredients their names imply. Enter Folgers®Simply Gourmet™ Coffee a new line that maintains the perfect balance of 100% Arabica coffee and real, natural flavors. Folgers Simply Gourmet coffee gives coffee lovers the opportunity to enjoy delicious, natural flavored coffee, and to recreate their favorite fall coffee recipes with no artificial flavors. 100% premium Arabica beans are perfectly paired and balanced with natural flavors to create the following flavored coffees - Natural Vanilla, Natural Cinnamon, Natural Chocolate, Natural Caramel, Natural Chocolate Raspberry and Natural Mint. To help showcase the flavors of the six, new FolgersSimply Gourmet flavored coffees, the brand enlisted esteemed Celebrity Chef and Food Network Personality, Alex Guarnaschelli, to serve as the FolgersSimply Gourmet Real Barista. Guarnaschelli will use each flavor to purposefully recraft popular coffee drinks and inspire new recipes using flavors that taste delicious. From Cinnamon Pumpkin Pie Spice Lattes and Caramel Horchatas to Chocolate Raspberry Coffee Parfaits and Vanilla Coffee Sweet Potato Puree, Guarnaschelli's FolgersSimply Gourmet coffee-inspired recipes could woo any coffee-obsessed heart or foodie's soul. Every Fall there is a flurry of flavored coffee activity, and Folgers wanted to provide a natural flavored coffee option to satisfy consumers' taste preferences without the use of artificial ingredients. Coffee drinkers have the opportunity to experience their favorite fall coffees in a more authentic, and balanced way with the new FolgersSimply Gourmet coffee. Available in 10-ounce packages in select markets nationwide for an average MSRP of $5.99, Folgers Simply Gourmet coffee can be enjoyed using various brewing methods including automatic drip, pour over and French press.
The JM Smucker Company specializes in producing and selling food and animal nutrition products. Net sales break down by activity as follows:
- sale of coffee and food products (52.7%): coffee (Folgers® brands, Dunkin' Donuts® and Café Bustelo® brands) peanut butter, jams and jellies, oils, condensed milk, ready-to-use frostings and glazes, flour and baking ingredients, cookies, frozen potatoes, juices and beverages, dessert toppings, syrups, pickles, condiments, etc. (Smucker's®, Jif®, and Uncrustables® brands, etc.);
- sale of animal food products (35.5%): Rachael Ray Nutrish, Meow Mix ®, Milk-Bone®, Kibbles'n Bits®, 9Lives®, Nature's Recipe® and Pup-Peroni® brands;
- other (11.8%).
93.1% of net sales are from the United States.