ORRVILLE, Ohio, Feb. 24 /PRNewswire-FirstCall/ --

    --  Net income up significantly; margins continue to improve
    --  EPS up 68 percent, up 34 percent excluding charges
    --  Cash from operations increased to record levels
    --  2010 outlook raised

The J. M. Smucker Company (NYSE: SJM) today announced results for the third quarter ended January 31, 2010 of its 2010 fiscal year. Results for the three-month and nine-month periods ended January 31, 2010 and 2009, include the operations of The Folgers Coffee Company ("Folgers") from the close of the transaction on November 6, 2008.

Executive Summary




                       Three Months Ended               Nine Months Ended 
                           January 31,                     January 31,
                   --------------------------        -------------------------
                                       %                                %
                                    Increase                         Increase
                   2010       2009 (Decrease)        2010      2009 (Decrease)
                   ----       ---- ----------        ----      ---- ----------
                           (Dollars in millions, except per share data)

    Net sales  $1,205.9   $1,182.6        2%     $3,536.2  $2,689.4        31%
    Operating
     income      $209.6     $135.5       55%       $609.2    $293.6       107%
      % of net
       sales       17.4%      11.5%                  17.2%     10.9%
    Net
     income:
      Income     $135.5      $77.9       74%       $373.5    $171.7       118%
      Income
       per
       diluted
       share      $1.14      $0.68       68%        $3.14     $2.29        37%
    EBITDA       $257.4     $178.3       44%       $745.8    $370.8       101%

    --  Merger and integration costs of $0.03 and $0.16 per diluted share are
        included in the third quarter and first nine months of 2010,
        respectively, while restructuring and merger and integration costs of
        $0.19 and $0.39 per diluted share are included in the third quarter and
        first nine months of 2009, respectively.  Excluding these items, the
        Company's non-GAAP income per diluted share was $1.17 and $0.87 for the
        third quarter of 2010 and 2009, respectively, an increase of 34 percent,
        and $3.30 and $2.68 for the first nine months of 2010 and 2009,
        respectively, an increase of 23 percent.
    --  Amortization expense of $0.10 and $0.12 per diluted share is included in
        the third quarter of 2010 and 2009, respectively, and $0.31 and $0.20
        per diluted share is included in the first nine months of 2010 and 2009,
        respectively.

"We delivered record results once again this quarter, driven by a successful Fall Bake and Holiday period, with volume and sales gains across most of our brands," commented Richard Smucker, Executive Chairman and Co-Chief Executive Officer. "Our demonstrated ability to leverage multi-brand, promotional events during key periods enhances our performance and reaffirms the advantage we enjoy by owning leading brands."

"The continued momentum we are experiencing is a result of a solid strategy and the efforts of an outstanding team," added Tim Smucker, Chairman of the Board and Co-Chief Executive Officer. "The businesses have delivered strong performance and we look forward to additional opportunities. We have once again raised our outlook for the year and believe that our brands have proven that they are well-positioned for continued growth."

Net Sales




                       Three Months Ended             Nine Months Ended
                           January 31,                   January 31,
                       ------------------             -----------------
                                  In-                           In-
                                 crease                         crease
                   2010     2009 (De-                           (De-
                                  crease)  %      2010     2009 crease)  %
                   ----     ---- -------- ---     ----     ---- ------- ---
                                      (Dollars in millions)

    Net sales  $1,205.9 $1,182.6   $23.3   2% $3,536.2 $2,689.4  $846.8   31%
    Adjust for
     non-
     comparable
     items:
      Acquisi-
       tions      (31.8)       -   (31.8) (3%)   (920.9)      -  (920.9) (34%)
      Foreign
       exchange   (14.2)       -   (14.2) (1%)     (6.5)      -    (6.5)  (0%)
                  -----      ---   -----  ---      ----     ---    ----  ----
    Net sales
     without
     acquisitions
     and foreign
     exchange  $1,159.9 $1,182.6  $(22.7) (2%) $2,608.8 $2,689.4  $(80.6) (3%)
               ======== ========  ======  ===  ======== ========  ======  ===

Net sales were up 2 percent in the third quarter of 2010, compared to 2009, primarily due to incremental Folgers sales. An additional five days of Folgers net sales, totaling approximately $31.8 million, were realized in this year's third quarter as a result of the closing date of the merger during last year's third quarter. In total, Folgers contributed $510.3 million to net sales in the third quarter of 2010, compared to $468.5 million in the third quarter last year. Excluding the additional Folgers business and the impact of foreign exchange, net sales were down 2 percent in the third quarter of 2010, compared to 2009, primarily due to pricing.

Excluding the additional five days of Folgers sales, total volume increased 4 percent in the third quarter of 2010, compared to 2009, with gains across most of the Company's leading brands. The favorable impact of volume growth on net sales was more than offset by a 6 percent price and mix decline, attributable primarily to price reductions in the U.S. retail oils and baking segment, and an increase in promotional spending across several categories.

Margins




                                        Three Months Ended   Nine Months Ended
                                             January 31,        January 31,  
                                        ------------------   -----------------
                                            2010   2009         2010   2009  
                                            ----   ----         ----   ----  
                                                   (% of net sales)       
                                                                              
    Gross profit                            38.0%  33.9%        38.4%  31.7% 
    Selling, distribution, and
     administrative expenses:                       
      Marketing and selling                  8.9%  10.0%         9.7%  10.0% 
      Distribution                           3.3%   3.6%         3.3%   3.5% 
      General and administrative             5.6%   4.3%         5.3%   4.8% 
                                             ---    ---          ---    ---  
                                            17.8%  17.9%        18.3%  18.3% 
                                            ====   ====         ====   ====  
    Amortization                             1.5%   1.7%         1.6%   0.8% 
    Impairment charges                       0.8%   0.0%         0.3%   0.1% 
    Restructuring and merger and integration                                  
     costs                                   0.4%   2.8%         0.8%   1.6% 
    Other operating expense (income) - net   0.1%   0.0%         0.2%  (0.0%)
                                             ---    ---          ---   ----  
    Operating Income                        17.4%  11.5%        17.2%  10.9% 
                                            ====   ====         ====   ====

Gross profit increased $57.3 million to 38.0 percent of net sales in the third quarter of 2010, from 33.9 percent in the third quarter of 2009. Much of the improvement is attributable to Folgers including the impact of lower green coffee raw material costs and the extra five days of business. In addition, last year's gross margin was negatively impacted by inventory adjustments related to the merger. Lower other raw material and freight costs across the businesses also favorably impacted this quarter's gross margin compared to last year.

Driven by gross profit, operating income increased 55 percent, compared to the third quarter of 2009, and improved from 11.5 percent to 17.4 percent of net sales. Excluding the impact of merger and integration costs in both years, and further excluding restructuring costs in 2009, operating income increased from 14.3 percent of net sales in 2009 to 17.8 percent in 2010.

Selling, distribution, and administrative expenses increased 1 percent for the third quarter of 2010, compared to 2009, but decreased slightly as a percentage of net sales. Marketing expense decreased approximately 14 percent in the third quarter of 2010, compared to the prior year, primarily due to the higher concentration of marketing expense last year for Folgers in the third quarter compared to the fourth quarter of last year. The Company expects its total marketing expense for the second half of fiscal 2010 to be higher than the second half of the prior year.

Distribution expenses decreased 8 percent for the third quarter of 2010, compared to 2009, reflecting the impact of synergies related to the addition of Folgers. General and administrative expenses increased 34 percent in the third quarter of 2010 compared to 2009. The current quarter includes increased pension and other employee benefit costs, compared to the prior year's quarter, and partial recognition of expenses related to the pending closure of the Company's West Fargo, North Dakota, manufacturing facility in April 2010. In addition, last year's third quarter expense did not include administrative expenses to fully support the Folgers business.

Amortization expense, a noncash item, was $18.6 million in the third quarter of 2010, primarily reflecting the impact of intangible assets associated with the Folgers transaction. Noncash impairment charges of $9.8 million were recorded in the third quarter of 2010 resulting from the write-down to estimated fair value of certain of the Company's intangible assets, primarily the Europe's Best® tradename in Canada.

Interest and Income Taxes

Interest expense decreased $7.7 million during the third quarter of 2010, compared to 2009, resulting from a decrease in borrowings outstanding during the quarter as scheduled debt repayments of $75 million and $550 million were made in June and November 2009, respectively.

Income tax expense increased $25.3 million during the third quarter of 2010, compared to 2009. The effective tax rate decreased to 31.3 percent in the third quarter of 2010, reflecting the impact of reduced effective rates in Canada, compared to 31.8 percent in 2009.

Segment Performance




                             Three Months Ended          Nine Months Ended
                                 January 31,                 January 31,
                           ----------------------      -----------------------
                                           %                           %
                                        Increase                    Increase
                           2010   2009 (Decrease)      2010   2009 (Decrease)
                           ----   ---- ----------      ----   ---- -----------
                                       (Dollars in millions)

    Net sales:
      U.S. retail coffee
       market            $471.5 $432.0         9%  $1,282.8 $432.0       197%
      U.S. retail
       consumer market    273.8  270.5         1%     854.9  846.1         1%
      U.S. retail oils
       and baking market  244.2  278.8        (12%)   742.5  810.2        (8%)
      Special markets     216.5  201.3          8%    656.0  601.0         9%

      Segment profit:
      U.S. retail coffee
       market            $148.6  $91.9         62%   $424.4  $91.9       362%
      U.S. retail
       consumer market     66.5   62.8          6%    204.5  190.6         7%
      U.S. retail oils
       and baking market   39.2   47.5         (17%)  115.9  106.5         9%
      Special markets      38.6   25.3          53%   108.1   72.5        49%

     Segment profit
      margin:
      U.S. retail coffee
       market              31.5%  21.3%                33.1%  21.3%
      U.S. retail
       consumer market     24.3%  23.2%                23.9%  22.5%
      U.S. retail oils
       and baking market   16.1%  17.0%                15.6%  13.1%
      Special markets      17.8%  12.6%                16.5%  12.1%

Segment performance for the three-month and nine-month periods ended January 31, 2009, has been reclassified to include Canadian Folgers results in the special markets segment, rather than in the U.S. retail coffee market segment, consistent with 2010 presentations. Reclassification of segment performance for the three-month period ended April 30, 2009, has been provided in the "Unaudited Reportable Segments Supplemental Information" table.

U.S. Retail Coffee Market

The U.S. retail coffee market segment net sales increased 9 percent in the third quarter of 2010, including the additional five days of sales totaling approximately $29.2 million, compared to the third quarter of 2009. Volume increased approximately 4 percent as compared to the same three-month period last year, including the five days prior to the merger. The Folgers® brand contributed the majority of the volume increase compared to last year, while the continued growth of Dunkin' Donuts® coffee in the gourmet category also contributed double-digit growth.

The U.S. retail coffee market segment profit increased 62 percent to $148.6 million in the third quarter of 2010, compared to 2009, and improved to 31.5 percent of net sales from 21.3 percent in 2009. Last year's coffee segment margins included unfavorable merger-related inventory valuation adjustments and higher marketing and promotional expense recognition. The current quarter margin was favorably impacted by lower green coffee raw material costs.

U.S. Retail Consumer Market

U.S. retail consumer market segment net sales for the quarter increased 1 percent compared to the prior year. Total volume in the U.S. retail consumer market increased 4 percent, compared to the third quarter last year, with gains in Hungry Jack® pancake mixes and syrups, Jif® peanut butter, and Smucker's® fruit spreads. Volume gains were mostly offset by increases in promotional spending, sales mix, and price declines on selected items.

The U.S. retail consumer market segment profit increased 6 percent for the third quarter of 2010, compared to the same period in 2009, mainly due to lower raw material and freight costs offset by incremental marketing. Segment profit margin for the quarter improved from 23.2 percent in the third quarter of 2009 to 24.3 percent in 2010.

U.S. Retail Oils and Baking Market

Total volume in the U.S. retail oils and baking market segment was up 3 percent, with gains in the Pillsbury® and Crisco® brands. Net sales in the U.S. retail oils and baking market were down 12 percent for the third quarter of 2010, compared to 2009, reflecting the impact of price declines taken last year and increased promotional spending across the segment.

The U.S. retail oils and baking market segment profit decreased 17 percent for the third quarter of 2010, compared to the same period in 2009, resulting in a segment profit margin of 16.1 percent compared to 17.0 percent in 2009. Last year's third quarter benefited from the favorable impact of a partial reversal of unrealized mark-to-market adjustments on commodity instruments, previously recorded during the second quarter. A higher portion of sales sold on promotion in the third quarter of 2010, compared to 2009, and mix reduced segment margin in 2010.

Special Markets

Net sales in the special markets segment increased 8 percent, in the third quarter of 2010, compared to 2009, due to a favorable exchange rate impact of $14.2 million, and an additional five days of Folgers sales totaling approximately $2.6 million. Volume increased 6 percent in the third quarter of 2010, compared to 2009. Gains in Canada's baking and spreads categories, coffee in the foodservice and export businesses, and the natural foods business were offset somewhat by declines in foodservice portion control. The impact of volume growth was more than offset by mix and increases in promotional spending. Net sales, excluding acquisitions and foreign exchange, decreased 1 percent in the third quarter of 2010 compared to 2009.

Special markets segment profit increased 53 percent for the third quarter of 2010, compared to 2009, primarily due to lower raw material costs and the impact of increased coffee sales. Profit margin for the quarter improved from 12.6 percent in the third quarter of 2009 to 17.8 percent in 2010.

Other Financial Results and Measures

During the quarter, the Company repaid $350 million of Folgers' bank debt and $200 million of Senior Notes utilizing a combination of cash on hand and borrowings against an existing $180 million credit facility. The Company subsequently paid off the borrowings against the credit facility during the third quarter.

Cash provided by operations in the third quarter of 2010 was a record $322.5 million resulting in cash provided by operations of $508.7 million in the first nine months of 2010, compared to $289.0 million in 2009.

For the third quarter of 2010, earnings before interest, taxes, depreciation, and amortization ("EBITDA") were $257.4 million, or 21.3 percent of net sales, compared to $178.3 million, or 15.1 percent of net sales, in the third quarter of 2009.

Outlook

The Company raised its outlook for the year. For fiscal 2010, net sales are expected to range between $4.5 billion and $4.6 billion. Income per diluted share, excluding merger and integration costs of $0.17 to $0.19 per diluted share, is now expected to range between $4.02 and $4.07, an increase from the previous range of $3.95 to $4.05. Income per diluted share is expected to reflect approximately $0.40 per share of noncash amortization expense resulting from the significant amount of intangible assets recorded on the Company's balance sheet.

The Company remains committed to its long-term strategic objectives of 6 percent annual sales growth and greater than 8 percent earnings per share growth, excluding charges.

Conference Call

The Company will conduct an earnings conference call and webcast today, Wednesday, February 24, 2010, at 8:30 a.m. ET. The webcast can be accessed from the Company's website at www.smuckers.com. For those unable to listen to the webcast, an audio replay will be available following the call and can be accessed by dialing 888-203-1112 or 719-457-0820, with a pass code of 7290467, and will be available until Wednesday, March 3, 2010.

Non-GAAP Measures

The Company uses non-GAAP measures including net sales excluding acquisitions and foreign exchange rate impact; income, operating income, and income per diluted share, excluding restructuring and merger and integration costs; income and income per diluted share, excluding restructuring, merger and integration costs, and amortization; EBITDA; adjusted EBITDA; and free cash flow as key measures for purposes of evaluating performance internally. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with U.S. GAAP. Rather, the presentation of these non-GAAP measures is consistent with the way management internally evaluates its businesses, and facilitates the comparison of past and present operations. These non-GAAP measures may not be comparable to similar measures used by other companies. A reconciliation of non-GAAP measures to the comparable GAAP item for the quarter and year-to-date periods is included in the "Unaudited Non-GAAP Measures" table.

About The J. M. Smucker Company

For more than 100 years, The J. M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury® is a trademark of The Pillsbury Company, used under license; Carnation® is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC used under license.

The J. M. Smucker Company Forward-Looking Language

This press release contains forward-looking statements, such as projected operating results, earnings and cash flows, that are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by those forward-looking statements. Readers should understand that the risks, uncertainties, factors and assumptions listed and discussed in this press release, including the following important factors and assumptions, could affect the future results of the Company and could cause actual results to differ materially from those expressed in the forward-looking statements:


    --  volatility of commodity markets from which raw materials, particularly
        green coffee beans, wheat, soybean oil, milk, and peanuts are procured
        and the related impact on costs;
    --  risks associated with hedging, derivative, and purchasing strategies
        employed by the Company to manage commodity pricing risks, including the
        risk that such strategies could result in significant losses and
        adversely impact the Company's liquidity;
    --  crude oil price trends and their impact on transportation, energy, and
        packaging costs;
    --  the ability to successfully implement price changes;
    --  the success and cost of introducing new products and the competitive
        response;
    --  the success and cost of marketing and sales programs and strategies
        intended to promote growth in the Company's businesses;
    --  general competitive activity in the market, including competitors'
        pricing practices and promotional spending levels;
    --  the impact of food safety concerns, involving either the Company or its
        competitors' products;
    --  the impact of natural disasters, including crop failures and storm
        damage;
    --  the concentration of certain of the Company's businesses, with key
        customers and suppliers and the ability to manage and maintain key
        relationships;
    --  the loss of significant customers or a substantial reduction in orders
        from these customers or the bankruptcy of any such customer;
    --  changes in consumer coffee preferences, and other factors affecting the
        coffee business, which represents a substantial portion of the Company's
        business;
    --  the ability of the Company to obtain any required financing;
    --  the timing and amount of capital expenditures and merger and integration
        costs;
    --  impairments in the carrying value of goodwill, other intangible assets,
        or other long-lived assets or changes in useful lives of other
        intangible assets;
    --  the outcome of current and future tax examinations, changes in tax laws,
        and other tax matters, and their related impact on the Company's tax
        positions;
    --  foreign currency and interest rate fluctuations;
    --  political or economic disruption;
    --  other factors affecting share prices and capital markets generally; and
    --  the other factors described under "Risk Factors" in other reports and
        statements filed by the Company with the Securities and Exchange
        Commission, including its most recent Annual Report on Form 10-K and
        proxy materials.

Readers are cautioned not to unduly rely on such forward-looking statements, which speak only as of the date made, when evaluating the information presented in this press release. The Company does not assume any obligation to update or revise these forward-looking statements to reflect new events or circumstances.



                             The J. M. Smucker Company
                 Unaudited Condensed Consolidated Statements of Income

                Three Months Ended January 31,   Nine Months Ended January 31,
                ----------------------------     -----------------------------
                                         %                              %
                                      In-                            In-
                                      crease                         crease
                                      (De-                           (De-  
                      2010     2009   crease)       2010      2009   crease)
                      ----     ----   -------       ----      ----   -------
                        (Dollars in thousands, except per share data)
    Net sales   $1,205,939 $1,182,594      2% $3,536,210  $2,689,393     31%
    Cost of
     products
     sold          747,635    781,553     (4%) 2,179,627   1,837,154     19%
                   -------    -------     ---  ---------   ---------     ---
    Gross Profit   458,304    401,041     14%  1,356,583     852,239     59%
      Gross margin    38.0%      33.9%              38.4%       31.7%

    Selling,
     distribution,
     and 
     administrative
     expenses      214,411    211,633      1%     648,573    491,856     32%
    Amortization    18,570     19,810     (6%)     55,259     22,763    143%
    Impairment
     charges         9,807        748   1211%       9,807        748   1211%
    Merger and
     integration
     costs           4,672     32,809    (86%)     29,296     42,419    (31%)
    Other
     restructuring
     costs               -        257   (100%)          -        903   (100%)
    Other operating
     expense (income)
     - net           1,203        325    270%       4,482        (34) (13282%)
                     -----        ---    ---        -----        ---  -------
     Operating
      Income       209,641    135,459     55%     609,166    293,584     107%
       Operating
        margin        17.4%      11.5%               17.2%      10.9%

    Interest income    310      1,822    (83%)      2,367      5,061     (53%)
    Interest
     expense       (14,236)   (21,959)   (35%)    (50,660)   (44,017)     15%
    Other income
     (expense)
     - net           1,446       (966)  (250%)      2,524        400     531%
                     -----       ----   -----       -----        ---     ---
    Income Before
     Income Taxes  197,161    114,356     72%     563,397    255,028     121%
    Income taxes    61,682     36,415     69%     189,865     83,343     128%
                    ------     ------    ---      -------     ------     ---
    Net Income    $135,479    $77,941     74%    $373,532   $171,685     118%
                  ========    =======    ===     ========   ========     ===

      Net income
       per common
       share         $1.14      $0.68     68%       $3.14      $2.29      37%
                     =====      =====    ===        =====      =====     ===

      Net income
       per common
       share-
       assuming
       dilution     $1.14      $0.68     68%       $3.14      $2.29      37%
                    =====      =====    ===        =====      =====     ===

      Dividends
       declared
       per common
       share         $0.35      $0.32     9%        $1.05      $5.96     (82%)
                    =====      =====    ===         =====      =====     ===

    Weighted-
     average
     shares
     outstand-
     ing       119,069,183 114,922,817    4%  118,896,672 74,813,587      59%
               =========== ===========  ===   =========== ==========     ===
    Weighted-
     average
     shares
     outstanding
     - assuming
     dilution  119,216,915 114,987,828    4%  119,021,196 74,930,937     59%
               =========== ===========  ===   =========== ==========    ===



                             The J. M. Smucker Company
                 Unaudited Condensed Consolidated Balance Sheets

                                           January 31, 2010  April 30, 2009
                                           ----------------  --------------
                                                   (Dollars in thousands)    
                                                                   
    Assets                                                         
    Current Assets:                                                
      Cash and cash equivalents                    $125,561        $456,693
      Trade receivables                             281,678         266,037
      Inventories                                   663,436         603,926
      Other current assets                           52,151          72,235
                                                     ------          ------
        Total Current Assets                      1,122,826       1,398,891
                                                                   
    Property, Plant, and Equipment, Net             867,622         838,433
                                                                   
    Other Noncurrent Assets:                                       
      Goodwill                                    2,804,305       2,791,391
      Other intangible assets, net                3,042,864       3,098,976
      Other assets                                   61,815          64,470
                                                     ------          ------
        Total Other Noncurrent Assets             5,908,984       5,954,837
                                                  ---------       ---------
                                                 $7,899,432      $8,192,161
                                                 ==========      ==========
                                                                   
    Liabilities and Shareholders' Equity                           
    Current Liabilities:                                           
      Accounts payable                             $150,441        $198,954
      Note payable                                        -         350,000
      Current portion of long-term debt              10,000         276,726
      Other current liabilities                     307,842         235,556
                                                    -------         -------
        Total Current Liabilities                   468,283       1,061,236
                                                                   
    Noncurrent Liabilities:                                        
      Long-term debt, net of current portion       900,000         910,000
      Other noncurrent liabilities               1,290,905       1,280,994
                                                 ---------       ---------
        Total Noncurrent Liabilities             2,190,905       2,190,994
                                                                   
    Shareholders' Equity                         5,240,244       4,939,931
                                                 ---------       ---------
                                                $7,899,432      $8,192,161
                                                ==========      ==========



                             The J. M. Smucker Company
                 Unaudited Condensed Consolidated Statements of Cash Flow

                                                 Nine Months Ended January 31,
                                                 -----------------------------
                                                             2010        2009 
                                                             ----        ---- 
                                                        (Dollars in thousands)
                                                                         
    Operating Activities                                                 
      Net income                                         $373,532    $171,685 
      Adjustments to reconcile net income to net                         
       cash provided by operating activities:                            
        Depreciation                                       78,889      54,016 
        Amortization                                       55,259      22,763 
        Impairment charges                                  9,807         748 
        Share-based compensation expense                   18,796      12,836 
        Working capital                                   (27,597)     26,962 
                                                          -------      ------ 
    Net Cash Provided by Operating Activities             508,686     289,010 
                                                                         
    Investing Activities                                                 
      Businesses acquired, net of cash acquired                 -     (72,149)
      Additions to property, plant, and equipment        (112,664)    (84,888)
      Other - net                                          15,587      10,752 
                                                           ------      ------ 
    Net Cash Used for Investing Activities                (97,077)   (146,285)
                                                                         
    Financing Activities                                                 
      Repayments of long-term debt                       (275,000)          - 
      Repayments of bank note payable                    (350,000)          - 
      Proceeds from long-term debt                              -     400,000 
      Quarterly dividends paid                           (124,586)    (72,815)
      Special dividends paid                                    -    (274,208)
      Purchase of treasury shares                          (5,431)     (3,356)
      Other - net                                           8,033         700 
                                                            -----         --- 
    Net Cash (Used for) Provided by Financing Activities (746,984)     50,321 
    Effect of exchange rate changes                         4,243      (4,680)
                                                            -----      ------ 
    Net (decrease) increase in cash and cash equivalents (331,132)    188,366 
    Cash and cash equivalents at beginning of period      456,693     171,541 
                                                          -------     ------- 
    Cash and cash equivalents at end of period           $125,561    $359,907 
                                                         ========    ======== 
                                                                         
    (  ) Denotes use of cash                                            



                             The J. M. Smucker Company
                            Unaudited Non-GAAP Measures

                                 Three Months Ended         Nine Months Ended
                                     January 31,               January 31,
                                 -------------------        -----------------
                                  2010          2009        2010       2009
                                  ----          ----        ----       ----
                                 (Dollars in thousands, except per share data)

    Operating income
     before restructuring
     and merger and
     integration costs: (1)      $214,313    $168,525    $638,462   $336,906
      % of net sales                 17.8%       14.3%       18.1%      12.5%

    Income before restructuring
     and merger and integration
     costs: (2)  
      Income                     $138,896    $100,271    $392,955   $200,849
      Income per common share
       -- assuming dilution         $1.17       $0.87       $3.30      $2.68

    Income before restructuring,
     merger and integration
     costs, and amortization: (3)
      Income                     $151,686    $113,627    $429,592   $216,173
      Income per common share
       -- assuming dilution         $1.27       $0.99       $3.61      $2.88


    (1) Reconciliation to
         Operating income:
        Operating income         $209,641    $135,459    $609,166   $293,584
        Merger and integration
         costs                      4,672      32,809      29,296     42,419
        Restructuring costs             -         257           -        903
                                      ---         ---         ---        ---
        Operating income before
         restructuring and merger
         and integration costs   $214,313    $168,525    $638,462   $336,906
                                 ========    ========    ========   ========

    (2) Reconciliation to net
         income:
        Income before
         income taxes            $197,161    $114,356    $563,397   $255,028
        Merger and integration
         costs                      4,672      32,809      29,296     42,419
        Restructuring costs             -         257           -        903
                                      ---         ---         ---        ---
        Income before
         income taxes,
         restructuring, and
         merger and
         integration costs        201,833     147,422     592,693    298,350
        Income taxes               62,937      47,151     199,738     97,501
                                   ------      ------     -------     ------
        Income before
         restructuring
         and merger and
         integration costs       $138,896    $100,271    $392,955   $200,849
                                 ========    ========    ========   ========

    (3) Reconciliation to net
         income:
        Income before
         income taxes            $197,161    $114,356    $563,397   $255,028
        Merger and integration
         costs                      4,672      32,809      29,296     42,419
        Restructuring costs             -         257           -        903
        Amortization               18,570      19,810      55,259     22,763
                                   ------      ------      ------     ------
        Income before
         income taxes,
         restructuring,
         merger and integration
         costs, and amortization  220,403     167,232     647,952    321,113
        Income taxes               68,717      53,605     218,360    104,940
                                   ------      ------     -------    -------
        Income before
         restructuring,
         merger and integration
         costs, and amortization $151,686    $113,627    $429,592   $216,173
                                 ========    ========    ========   ========

    The Company uses non-GAAP measures including net sales excluding
    acquisitions and foreign exchange rate impact; income, operating
    income, and income per diluted share, excluding restructuring and
    merger and integration costs; income and income per diluted share,
    excluding restructuring, merger and integration costs, and
    amortization;  earnings before interest, taxes, depreciation, and
    amortization ("EBITDA"); adjusted EBITDA; and free cash flow as key
    measures for purposes of evaluating performance internally.  These
    non-GAAP measures are not intended to replace the presentation of
    financial results in accordance with U.S. GAAP.  Rather, the
    presentation of these non-GAAP measures is consistent with the way
    management internally evaluates its businesses, and facilitates the
    comparison of past and present operations.  These non-GAAP measures
    may not be comparable to similar measures used by other companies.



                             The J. M. Smucker Company
                            Unaudited Non-GAAP Measures

                                    Three Months Ended      Nine Months Ended
                                         January 31,           January 31,
                                    ------------------      -----------------
                                     2010        2009        2010         2009
                                     ----        ----        ----         ----
                                 (Dollars in thousands, except per share data)

    Earnings before interest,
     taxes, depreciation, and
     amortization:(4)            $257,398    $178,276    $745,838    $370,763
      % of net sales                 21.3%       15.1%       21.1%       13.8%

    Free cash flow: (5)          $299,264    $251,170    $396,022    $204,122


    (4) Reconciliation to net
         income:
        Income  before
         income taxes            $197,161    $114,356    $563,397   $255,028
        Interest income              (310)     (1,822)     (2,367)    (5,061)
        Interest expense           14,236      21,959      50,660     44,017
        Depreciation               27,741      23,973      78,889     54,016
        Amortization               18,570      19,810      55,259     22,763

        Earnings before
         interest, taxes,
         depreciation, and
         amortization            $257,398    $178,276    $745,838   $370,763
        Merger and integration
         costs                      4,672      32,809      29,296     42,419
        Restructuring costs             -         257           -        903
        Share-based compensation
         expense                    4,631       2,928      14,452      8,963
                                    -----       -----      ------      -----
        Adjusted earnings before
         interest, taxes,
         depreciation, and
         amortization            $266,701    $214,270    $789,586   $423,048
                                 ========    ========    ========   ========
        % of net sales               22.1%       18.1%       22.3%      15.7%

    (5) Reconciliation to cash
         provided by operating
         activities:
        Cash provided by
         operating activities    $322,495    $280,288    $508,686   $289,010
        Additions to property,
         plant, and equipment     (23,231)    (29,118)   (112,664)   (84,888)
                                  -------     -------    --------    -------
        Free cash flow           $299,264    $251,170    $396,022   $204,122
                                 ========    ========    ========   ========

    The Company uses non-GAAP measures including net sales excluding
    acquisitions and foreign exchange rate impact; income, operating
    income, and income per diluted share, excluding restructuring and
    merger and integration costs; income and income per diluted share,
    excluding restructuring, merger and integration costs, and
    amortization;  earnings before interest, taxes, depreciation, and
    amortization ("EBITDA"); adjusted EBITDA; and free cash flow as key
    measures for purposes of evaluating performance internally.  These
    non-GAAP measures are not intended to replace the presentation of
    financial results in accordance with U.S. GAAP.  Rather, the
    presentation of these non-GAAP measures is consistent with the way
    management internally evaluates its businesses, and facilitates the
    comparison of past and present operations.  These non-GAAP measures
    may not be comparable to similar measures used by other companies.



                             The J. M. Smucker Company
                           Unaudited Reportable Segments

                                   Three Months Ended     Nine Months Ended   
                                       January 31,           January 31,      
                                   ------------------     -----------------   
                                    2010        2009      2010        2009 
                                    ----        ----      ----        ---- 
                                          (Dollars in thousands)             
                                                                             
    Net sales:                                                               
      U.S. retail coffee                                                     
       market                   $471,463    $431,997  $1,282,794    $431,997 
      U.S. retail consumer                                                   
       market                    273,837     270,465     854,929     846,142 
      U.S. retail oils and                                                   
       baking market             244,175     278,793     742,487     810,245 
      Special markets            216,464     201,339     656,000     601,009 
                                 -------     -------     -------     ------- 
    Total net sales           $1,205,939  $1,182,594  $3,536,210  $2,689,393 
                              ==========  ==========  ==========  ========== 
                                                                             
    Segment profit:                                                          
      U.S. retail coffee                                                     
       market                   $148,564     $91,886    $424,387     $91,886 
      U.S. retail consumer                                                   
       market                     66,460      62,750     204,495     190,609 
      U.S. retail oils and                                                   
       baking market              39,244      47,509     115,855     106,471 
      Special markets             38,607      25,314     108,064      72,503 
                                  ------      ------     -------      ------ 
    Total segment profit        $292,875    $227,459    $852,801    $461,469 
                                ========    ========    ========    ======== 
        Interest income              310       1,822       2,367       5,061 
        Interest expense         (14,236)    (21,959)    (50,660)    (44,017)
        Amortization             (18,570)    (19,810)    (55,259)    (22,763)
        Impairment charges        (9,807)       (748)     (9,807)       (748)
        Share-based                                                          
         compensation expense     (4,631)     (2,928)    (14,452)     (8,963)
        Merger and                                                           
         integration costs        (4,672)    (32,809)    (29,296)    (42,419)
        Restructuring costs            -        (257)          -        (903)
        Corporate                                                            
         administrative                                                      
         expense                 (46,231)    (33,667)   (129,173)    (90,295)
        Other unallocated                                                    
         income (expense)          2,123      (2,747)     (3,124)     (1,394)
                                   -----      ------      ------      ------ 
    Income before income                                                     
     taxes                      $197,161    $114,356    $563,397    $255,028 
                                ========    ========    ========    ======== 
                                                                             
    Segment profit margin:                                                   
      U.S. retail coffee                                                     
       market                       31.5%       21.3%       33.1%       21.3%
      U.S. retail consumer                                                   
       market                       24.3%       23.2%       23.9%       22.5%
      U.S. retail oils and                                                   
       baking market                16.1%       17.0%       15.6%       13.1%
      Special markets               17.8%       12.6%       16.5%       12.1%
                                                                             
    Segment performance for the three-month and nine-month periods ended
    January 31, 2009, has been reclassified to include Canadian Folgers
    results in special markets segment, rather than in the U.S. retail coffee
    market segment, consistent with 2010 presentations.



                             The J. M. Smucker Company
               Unaudited Reportable Segments Supplemental Information

                                  Three Months Ended          Year Ended  
                                       April 30,               April 30,  
                                  ------------------        ---------------- 
                                    2009        2008        2009        2008 
                                    ----        ----        ----        ---- 
                                             (Dollars in thousands)          
                                                              
    Net sales:                                                
      U.S. retail coffee                                                 
       market                   $423,574          $-    $855,571          $- 
      U.S. retail consumer
       market                    257,122     245,545   1,103,264     998,556 
      U.S. retail oils and                                               
       baking market             185,229     173,449     995,474     875,991 
      Special markets            202,615     171,004     803,624     650,227 
                                 -------     -------     -------     ------- 
    Total net sales           $1,068,540    $589,998  $3,757,933  $2,524,774 
                              ==========    ========  ==========  ========== 
                                                              
    Segment profit:                                           
      U.S. retail coffee                                                 
       market                   $149,085          $-    $240,971          $- 
      U.S. retail consumer
       market                     58,704      54,984     249,313     233,201 
      U.S. retail oils and                                               
       baking market              17,679      21,299     124,150      99,626 
      Special markets             39,238      24,389     111,741      92,019 
                                  ------      ------     -------      ------ 
    Total segment profit        $264,706    $100,672    $726,175    $424,846 
                                ========    ========    ========    ======== 
                                                              
    Segment profit margin:                                    
      U.S. retail coffee                                                 
       market                       35.2%        n/a        28.2%        n/a 
      U.S. retail consumer
       market                       22.8%       22.4%       22.6%       23.4%
      U.S. retail oils and                                               
       baking market                 9.5%       12.3%       12.5%       11.4%
      Special markets               19.4%       14.3%       13.9%       14.2%
                                                              
    Segment performance for the three-month period ended April 30, 2009, has 
    been reclassified to reflect Canadian Folgers results between the special 
    markets segment and the U.S. retail coffee market segment, consistent with
    2010 presentations.  Segment performance for the year ended April 30, 2009
    has not been impacted.

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SOURCE The J. M. Smucker Company