THG PLC announced an agreement in principle with Holland & Barrett (H&B), regarding a major new Ingenuity partnership. Subject to the ongoing employee consultation process, from second quarter 2024, H&B will utilise THG's automated facilities in the UK. The three-year agreement will see THG Ingenuity become H&B's main ecommerce UK and Ireland operational partner, providing fulfilment and courier management services for H&B's rapidly scaling digital business.

Together these partnerships will add £175 million of incremental GMV to the Ingenuity operations and technology platform during 2024.