Asatsu-DK Inc. announced Aniplex Inc., Sunrise, Inc., Toei Animation Co. Ltd., TMS Entertainment Co., Ltd., Nihon Ad Systems Inc., Dentsu Inc. and Asatsu-DK Inc. have agreed to join hands to set up an online platform named "DAISUKI" to deliver animation content video overseas and sell animation-related goods. Collaborated services are to be activated in April.

Prior to the launch of services, ADK established DAISUKI Inc. in October 2012 to proceed with preliminary work. DAISUKI is to issue new shares by means of third-party allocation to all involved companies apart from ADK. Each company will then accelerate its effort to solidify the platform ‘DAISUKI' aiming to kick-start in April as planned.

The amount of capital investment and the percentage of ownership after the implementation of allocation of new shares. Each involved company aims to contribute to developing and expanding the Japanese animation industry by offering authorized content in a stable manner to overseas animation fans as well as an online shop to sell animation-related products. Name: DAISUKI Inc. Location Ohwa Building 6F, 1-22-17, Ebisu, Shibuya-ku, Tokyo.

Representative by Representative Director, President Kunihiko Shibata. Established on October 17, 2012. Capital to be increased: February 28, 2013.

Capital investment and ownership ratio after allocation of new shares: Aniplex Inc.: ¥61,700,000 (13.4%); Sunrise, Inc.: ¥61,700,000 (13.4%); Toei Animation Co., Ltd.: ¥61,700,000 (13.4%); TMS Entertainment Co.,Ltd.: ¥61,700,000 (13.4%); Nihon Ad Systems Inc.: ¥61,700,000 (13.4%); Dentsu Inc.: ¥30,000,000 (6.5%); and Asatsu-DK Inc.: ¥121,000,000 (26.3%).