Twiik has signed an agreement with Stadium Group AB, Sweden's sports and sports fashion chain. The agreement means that all employees in the company will have access to Twiik Premium, digital training content and training community via the Twiik app. Online fitness and digitally supported fitness, called hybrid fitness, is well established and continues to gain ground.

The same trend can be seen in corporate wellness as more and more companies strive to activate their employees in a measurably, efficient and scalable way, particularly distributed workplaces and in corporations with so-called hybrid work, which has become increasingly common. To meet the growing demand, Twiik has developed the digital wellness service Twiik Premium, which is part of Twiik Originals, the company's portfolio of content products. Twiik Premium gives the user access to hundreds of workouts and plans produced both by Twiik and by coaches the company collaborates with.

The content catalog is continuously developed and contains a wide range of workouts and plans from home training sessions, to sessions focusing on mental health and office training. Corporate customers, regardless of size, can now offer their employees Twiik Premium as part of their wellness and preventive health work at the workplace. Premium content can be packaged together with, for example, Twiik's corporate challenge Teamboost or the lifestyle test Check-up and together form a platform to easily and digitally execute health promotion measures and measure the results.

For Twiik, the deal means an important first step in the rollout of Twiik Premium for businesses. Several companies have already chosen to include Premium content in their Teamboost challenges, Stadium is the first to subscribe to Twiik Premium for employees.