Twiik strengthens its position as a technical leader in digital fitness technology when announcing an API for online fitness and workouts. The API enables partners to develop their own online fitness services and include functionality from Twiik's technology platform. In addition, the API gives the developer the opportunity to connect to Twiik's growing network of trainers, gyms and offer or gain access to high-quality training content and coaching.

The market for online fitness is expanding and more people are working out online regularly. Online workouts act as both the primary form of workouts and as a complement to for example working out at the gym. The increased popularity has led to more industry players wanting to offer workouts and wellness digitally.

As a result, the demand for tools to digitize the fitness offer is increasing.