Twiik has signed an agreement with Health & Training Academy AB (HTA). The collaboration means that HTA will launch an app developed by Twiik. The app is an extension of HTA's on-site studio operations.

The agreement is based on Twiik's enterprise model, which combines a SaaS license combined with a revenue-sharing model when selling online fitness products. Consumers are increasingly choosing digital workout alternatives, either as a complement to other fitness training or as a primary source of inspiration. As a result, the demand for high-quality workout alternatives online is increasing, and thus also the need for strong technology solutions.

Health & Training Academy was founded by Lise-Lott and Patrik Ljung, who previously ran the training business at Kockum Fritid, one of Malmö's largest training facilities, which under their leadership more than doubled the member count. Health & Training Academy has opened a new gym that offers, among other things, personal training in the studio, outdoor workouts, corporate wellness, and, soon also workouts online. They have also developed a workout concept that mixes qigong with functional workouts - something that makes them stand out from the crowd.

HTA's founders and coaches are experienced university graduates within fitness and health, but they will also collaborate with several international and national coaches in their new unique concept. The online offer is partly based on individual workouts with video instructions, and partly on entire workout programs with different orientations and goals. Personal training arrangements will also be a part of the offer online - something that has already been taken care of in the design of HTA.