DGAP-News: ABOUT YOU Holding AG / Key word(s): IPO 
ABOUT YOU Holding AG: ABOUT YOU sets final offer price at EUR23.00 per share 
2021-06-14 / 19:42 
The issuer is solely responsible for the content of this announcement. 
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NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR 
ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL. OTHER RESTRICTIONS ARE APPLICABLE. 
PLEASE SEE THE IMPORTANT DISCLAIMER AT THE END OF THIS RELEASE. 
ABOUT YOU sets final offer price at EUR23.00 per share 
  . Total offer volume amounts to EUR842 million, based on 28,571,429 newly issued ordinary bearer shares placed, 
    3,260,871 ordinary bearer shares sold by management and 4,774,845 over-allotment shares 
  . Expected free float of 21.0% of outstanding share capital (net of treasury shares) 
  . Final offer price at time of listing brings total market capitalization of ABOUT YOU to EUR3.92 billion 
  . Shares are expected to begin trading on the Regulated Market of the Frankfurt Stock Exchange (Prime Standard) on 
    June 16, 2021 
Hamburg, 14 June 2021 - ABOUT YOU Holding AG ("ABOUT YOU"), Europe's fastest-growing online fashion platform of scale, 
has set the final offer for its private placement (the "Private Placement") at EUR23.00 per share. Based on this offer 
price, the total offer size, including over-allotments, amounts to 36,607,145 shares and approximately EUR842 million, 
and brings ABOUT YOU's total market capitalization to EUR3.92 billion. Upon completion of the offering, the expected free 
float of new shareholders (net of treasury shares) will amount to 21.0%, assuming full exercise of the Greenshoe 
option. 
Tarek Müller, co-founder and member of the management board responsible for Marketing & Brand: "The response to this 
next chapter of the ABOUT YOU story has been overwhelmingly positive, and we are delighted by the encouraging investor 
interest. As we become a listed entity, my fellow co-founders and I are excited to continue leading our amazing teams 
as we revolutionize our industry, digitize the shopping stroll, and build on our strong growth story to become the 
leading global fashion platform." 
The Company has raised gross proceeds of around EUR657 million from the Private Placement of 28,571,429 newly issued 
ordinary bearer shares. In addition, 3,260,871 ordinary bearer shares were sold by management. Furthermore, GFH 
(Gesellschaft für Handelsbeteiligungen mbH), SevenVentures GmbH, GMPVC German Media Pool GmbH and Fashion Media Pool 
GmbH provided an option for of up to 4,774,845 ordinary bearer shares to cover over-allotments the (Greenshoe option). 
Existing shareholders Otto Group and GFH have agreed vis-à-vis the Joint Global Coordinators to a lock-up period of 270 
calendar days from the first day of trading of the ABOUT YOU shares on the Frankfurt Stock Exchange. The other existing 
shareholders Heartland A/S, SevenVentures GmbH, GMPVC German Media Pool GmbH, Fashion Media Pool GmbH and all members 
of the Company's management board, as selling shareholders, have agreed to a lock-up period of 180 calendar days. In 
addition, all members of the Company's management board have agreed vis-à-vis the Company to a staggered lock-up period 
of one to two years. 
Trading of ABOUT YOU's shares on the Regulated Market (Prime Standard) of the Frankfurt Stock Exchange is expected to 
begin on June 16, 2021 under the trading symbol YOU and the ISIN DE000A3CNK42. 
Deutsche Bank, Goldman Sachs, and J.P. Morgan are acting as Joint Global Coordinators and Joint Bookrunners, with Numis 
Securities, Société Générale and UBS Investment Bank also acting as Joint Bookrunners. Lilja & Co. is the independent 
advisor to Otto Group, its affiliates and ABOUT YOU. MW&L Capital Partners are the financial advisors to Heartland A/S. 
ABOUT YOU 
ABOUT YOU digitizes the classic shopping stroll by creating an inspiring and personalized shopping experience on the 
smartphone. At ABOUT YOU the focus is on the customers, who are supported in expressing themselves individually through 
fashion. On the website aboutyou.com and the multi-award-winning ABOUT YOU app, customers find versatile inspiration 
and a range of more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, 
ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 23 European 
markets. With the ABOUT YOU Commerce Suite, the fashion tech company also offers its own e-commerce infrastructure as a 
licensed product. 
Additional links: 
Investor relations: ir.aboutyou.de 
Corporate site: corporate.aboutyou.de 
Responsibility report: corporate.aboutyou.de/responsibility 
Commerce Suite: commercesuite.aboutyou.com 
Media contacts 
Ann-Christine Klesper | Corporate Communications 
ann-christine.klesper@aboutyou.com 
+49 160 805 0129 
Knut Engelmann | Kekst CNC 
knut.engelmann@kekstcnc.com 
+49 174 234 2808 
Investor Relations contact 
Julia Stoetzel | Head of Investor Relations 
julia.stoetzel@aboutyou.com 
+49 40 638 569 359 
+49 171 3575 103 
 
DISCLAIMER 
These materials may not be published, distributed or transmitted in the United States, Canada, Australia or Japan. 
These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities 
(the "Securities") of ABOUT YOU Holding AG ("ABOUT YOU") in the United States, Australia, Canada, Japan or any other 
jurisdiction in which such offer or solicitation is unlawful. The Securities of ABOUT YOU may not be offered or sold in 
the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as 
amended (the "Securities Act"). There will be no public offering of the securities in the United States or any other 
jurisdiction. The Securities have not been, and will not be, registered under the Securities Act. The securities 
referred to herein may not be offered or sold in Australia, Canada or Japan or to, or for the account or benefit of, 
any national, resident or citizen of Australia, Canada or Japan subject to certain exceptions. 
This publication constitutes neither an offer to sell nor a solicitation to buy securities. The securities have already 
been sold as part of a private placement. No public offer will be made. An investment decision regarding securities of 
ABOUT YOU should only be made on the basis of the securities prospectus which will be published promptly upon approval 
by the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin)) and 
will be available free of charge on the website of ABOUT YOU. 
In the United Kingdom, this document is only being distributed to and is only directed at persons who (i) are 
investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial 
Promotion) Order 2005, as amended (the "Order"), (ii) are persons falling within Article 49(2)(a) to (d) of the Order 
(high net worth companies, unincorporated associations, etc.), or (iii) are persons to whom an invitation or inducement 
to engage in investment activity (within the meaning of section 21 of the Financial Services and Markets Act 2000) in 
connection with the issue or sale of any securities may otherwise lawfully be communicated or caused to be communicated 
(all such persons together being referred to as "Relevant Persons"). This document is directed only at Relevant Persons 
and must not be acted on or relied on by persons who are not Relevant Persons. Any investment or investment activity to 
which this document relates is available only to Relevant Persons and will be engaged in only with Relevant Persons. 
Certain statements contained in this release may constitute "forward-looking statements" that involve a number of risks 
and uncertainties. Forward-looking statements are generally identifiable by the use of the words "may", "will", 
"should", "plan", "expect", "anticipate", "estimate", "believe", "intend", "project", "goal" or "target" or the 
negative of these words or other variations on these words or comparable terminology. Forward-looking statements are 
based on assumptions, forecasts, estimates, projections, opinions or plans that are inherently subject to significant 
risks, as well as uncertainties and contingencies that are subject to change. No representation is made or will be made 
by ABOUT YOU that any forward-looking statement will be achieved or will prove to be correct. The actual future 
business, financial position, results of operations and prospects may differ materially from those projected or 
forecast in the forward-looking statements. Neither ABOUT YOU nor Deutsche Bank AG, Goldman Sachs Bank Europe SE, J.P. 
Morgan AG, Numis Securities Ltd, Société Générale and UBS Europe SE (together, the "Underwriters") nor any of their 
respective affiliates assume any obligation to update, and do not expect to publicly update, or publicly revise, any 
forward-looking statements or other information contained in this release, whether as a result of new information, 
future events or otherwise, except as otherwise required by law. 
The Underwriters are acting exclusively for ABOUT YOU and the selling shareholders and no-one else in connection with 
the Private Placement. They will not regard any other person as their respective clients in relation to the Private 
Placement and will not be responsible to anyone other than ABOUT YOU and the selling shareholders for providing the 
protections afforded to its clients, nor for providing advice in relation to the offering, the contents of this 
announcement or any transaction, arrangement or other matter referred to herein. 
In connection with the Private Placement, the Underwriters and their respective affiliates may take up a portion of the 

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June 14, 2021 13:43 ET (17:43 GMT)