Globally, only one in ten people eat the WHO's recommended five servings of fruit and vegetables a day. When asked why they don't put more plant-based meals on their plates, people cite barriers like not liking the taste or not knowing how to prepare them.

'What consumers want is plant-based options that do not compromise on taste and texture,' says Hugo Verkuil, CEO of The Vegetarian Butcher, which is part of the Unilever family. 'They want the same experience as they had with animal meat, without feeling any guilt about its impact on their health or on the planet.'

This appetite has seen The Vegetarian Butcher expand its portfolio to more than 30,000 retail outlets in 45 countries. And the market continues to grow at pace. Currently, meat and dairy-free alternatives are growing by 30% and by 2035 demand for non-animal protein is projected to hit 100 million tonnes.

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Unilever plc published this content on 27 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 May 2021 11:00:00 UTC.