Victoria?s Secret & Co. (VS&Co) and Google Cloud announced a strategic, multi-year partnership. Victoria?s Secret & Co.

will leverage Google Cloud?s AI and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers. Through this partnership, VS&Co will also leverage Google Cloud?s AI technologies to improve customer and associate experiences and drive operational efficiencies within the business. With Victoria?s Secret & Co.?s website now driving more than 500 million annual visits and growing, a key priority for the company is to leverage new technologies to create personalized customer experiences at scale.

Under the new, multi-year partnership, the brand will explore a new generative AI-powered conversational assistant, created with Google Cloud?s AI platform, Vertex AI. The goal of the conversational chatbot is to provide shoppers with tailored product recommendations and helpful advice based on personal preferences and life experiences ? whether a customer is a sports enthusiast, a nursing mother, a breast cancer survivor recovering from a mastectomy, or simply ready for a new bra.

In December 2022 Victoria?s Secret purchased Adore Me, a leading direct-to-consumer lingerie company, with the goal of leveraging Adore Me technology and expertise to continue to improve the Victoria?s Secret and PINK customer shopping experience and accelerate the modernization of VS&Co?s digital platform. Adore Me has already been using Google Cloud?s Vertex AI platform and Duet AI for Google Workspace for generative AI efforts, and this new partnership creates even more synergy across the brands and allows Victoria's Secret & Co. to more easily and quickly integrate large language models created and used by Adore Me.

Victoria?s Secret & Co. is actively exploring strategic ways to integrate Google Cloud?s cutting-edge AI technologies to elevate its internal operations. The brand?s vision includes leveraging these technologies in marketing, analyzing customer sentiment and more.

Google?s AI capabilities could also be used for supply chain optimization to better forecast product demand and ensure timely inventory management, as well as support human resources and store operations through conversational and personalized associate onboarding and training programs. Victoria?s Secret and Victoria?s Secret PINK will also aim to enhance its website and mobile app by implementing Google Cloud?s Vertex AI Search for retail technology. This visionary integration can boost the retailer?s ability to provide Google-quality search and recommendations capabilities, helping shoppers search, find and discover relevant products more quickly and easily. These new technology initiatives build on Victoria?s Secret & Co.?s recently introduced, AI-powered product search feature that uses Google Cloud?s Vision API Product Search technology to help users to find a specific product by simply dropping an image into the website?s search bar.

For example, a shopper can upload a photo of a bra from an earlier product lineup and immediately get product recommendations for current bras with a similar fit and style. This feature and other enhancements in partnership with Google Cloud furthers Victoria?s Secret & Co.?s ongoing commitment to delivering world class customer experiences through technological advancements, which is at the very core of how the business operates and thrives. The selection of Google Cloud?s AI technology was based on a variety of factors, but importantly came down to Google Cloud?s leadership position in AI security practices, and ability to flexibly integrate with existing business systems at scale.