VITALITY PRODUCTS INC. Trading Symbol: VPI
"We are thrilled with the response to Vitality's new elevated collagen line with Vitality Glow Collagen + Cranberry going into its third production since launch, and the sell out of Vitality Glow Marine Collagen + Rose within the first month of sales to retailers. All of Vitality's collagens are in production and are expected back in stock by November for our key sales season," said
NEW PRODUCTS BREAK THROUGH IN A GROWING COLLAGEN CATEGORY
Vitality Glow builds on the initial retailer success of Vitality's line of products and appeals to women with elevated and female-focused packaging to stand out to consumers online and in retail. Vitality Glow is made with premium sourced, wild caught marine (fish) collagen and the addition of complimentary ingredients to support good health and bring luxurious natural flavours with rose and cranberry. Marine Collagen + Biotin is virtually flavourless and can be added to water, coffee and food to increase protein levels, amino acids and support collagen production.
Collagen is one of the hottest growth categories in natural health and Vitality Glow offers an innovative ingestible beauty line to appeal to women and expand in the category with premium collagen complexes to build healthy skin, hair, nails and support women's health. Significantly, the collagen market is expected to double from
Vitality Glow's first three complexes include marine collagen, a Type I hydrolyzed collagen peptide which has been studied to reduce fine lines within 28 days and support the elasticity of joint health. Collagen is a building block of the body's soft tissues; natural production reduces each year after our mid-20s; collagen peptide supplementation supports the body's natural production to support healthy aging.1
COLLAGEN MARKET SIZE
- The global collagen market size was estimated at
USD 8.36 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2020 to 2028 to reachUSD 16.7 billion by 2028.1 - Marine-based collagen sources are expected to witness the fastest growth, registering a revenue-based CAGR of 10.0% from 2020 to 2028. Marine collagen is superior to that of bovine (beef) or porcine (pork) sources, owing to its high absorption rate and bioavailability. Marine collagen costs are relatively higher than bovine and porcine variants.1
- Hydrolyzed collagen is an essential protein for the human body and has multiple nutritional, skin, and health benefits. The Amino Acid Lysine also supports immunity.1
Source: 1. |
ABOUT VITALITY
Visit our Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
"Cheryl A. Grant" (signed)
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Forward-Looking Information
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THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.
Neither the
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SOURCE
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