Whirlpool : Hotpoint launches ‘Fresh Thinking for Forgotten Food’ campaign with Jamie Oliver
July 06, 2018 at 03:49 am EDT
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This summer, Hotpoint is launching the Fresh Thinking for Forgotten Foodcampaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. Hotpoint's research has revealed that despite being concerned about reducing food waste, every UK household is throwing away £271.44 of edible food every year, with a quarter of Brits admitting they waste food simply because they forget what they have in their fridge.
From the research, Hotpoint found the top 10 most commonly forgotten foods in the UK, with bread, bagged salad and fresh vegetables topping the list. The nation's top 10 most wasted foods:
Bread
Bagged salad
Fresh vegetables
Cooked leftovers
Fresh fruit
Milk
Eggs
Cheese
Meat
Fish
Starting later this month at Camp Bestival in Dorset, Hotpoint's Fresh Thinking Roadshow, which includes a mobile teaching kitchen, will tour the country to teach the nation simple but effective food hacks that can cut food waste, save money and create delicious recipes. Hotpoint will be recruiting members of the public to submit their leftover recipes, which will later feature on Hotpoint.co.uk. Other locations include Bristol, Manchester, Glasgow and Essex where people can get involved in all the fun activities for free.
The finale of the campaign will see a pop-up café open for three days in early October. Situated in London, the Hotpoint run café will be officially opened by Jamie Oliver, offering a tasting menu of recipes submitted by the public which centre on the top 10 most wasted foods. All proceeds will be donated to FoodCycle, a charity fighting food waste, food poverty and loneliness.
Visit Hotpoint.co.uk for more details.
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Whirlpool Corporation published this content on 05 July 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 06 July 2018 07:48:03 UTC
Whirlpool Corporation is the world leader of the manufacturing and the marketing of large domestic equipments. The group's products are marketed mainly under the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, Yummly, Amana, Bauknecht, Indesit, Hotpoint, Ignis Consul, Brastemp and Acros brands. Net sales break down by family of products as follows:
- refrigerators, freezers and air conditioners (31.7%);
- home laundry appliances (26%): washing machine and dryer;
- cooking appliances (25.6%): oven, microwave ovens, hoods, cooktops;
- dishwasher (9.2%);
- other (2.8%): mixers, toasters, culinary robots, etc.
The remaining net sales (4.7%) are from spare parts sales and after-sales services.
At the end of 2022, the group has 35 production sites worldwide.
Net sales break down geographically as follows: North America (58.2%), Europe/Middle East/Africa (20.4%), Latin America (15.9%) and Asia (5.5%).