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Sixty-five products will be 'unwrapped' from their usual plastic wrap or pack, and plastic produce bags will also be removed with customers encouraged to use reusable bags. Paper bags will also replace plastic bags for bulk foods.
Countdown's General Manager Corporate Affairs, Safety and Sustainability,
'Like all Kiwis, we are incredibly passionate about the environment and reducing the amount of plastic and packaging in our produce section is something we, along with our customers, are keen to see. Unwrapped gives us a chance to give some new things a go with our growers and packhouses. We're really excited about how these stores will look and feel for our customers and team.
'As part of Unwrapped we want to test whether the changes we're making can be sustained over the long-term and in a way that delivers better outcomes for our environment here in Aotearoa. We're mindful that packaging or process changes might cause bigger issues so we need to understand this a lot better before we roll something out nationwide. For example, without packaging some products might deteriorate far faster, causing food waste - that's something we absolutely want to avoid because of the detrimental impact food waste can have on the environment. We don't want to replace one issue with another and as such we need to monitor food waste very closely,' says
'Ultimately our customers also have to love shopping with us - changes need to be easy, convenient and better for the environment at the same time. Unwrapped will change the way our customers shop for ten weeks, but their feedback could have a long-lasting impact on how all New Zealanders shop in the future and help guide our next steps.'
Throughout the 10 week test, Countdown will be talking to its customers and team to understand opinions on the changes, as well as measuring a range of factors. While some products, such as bagged lettuce and herb portions, will remain in plastic due to a lack of suitable alternatives, where possible any plastic packaging provided is made from PET or rPET which can be recycled and used over and over again. Soft plastics can also be recycled at each of the Unwrapped stores.
Countdown phased out single-use plastic shopping bags in
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