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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  WPP plc    WPP   JE00B8KF9B49

WPP PLC

(WPP)
  Report
Real-time Estimate Quote. Real-time Estimate CHI-X - 01/19 11:30:00 am
789.1 GBX   -3.63%
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WPP : Geometry joins VMLY&R to create leading global commerce business

11/17/2020 | 08:14am EST

VMLY&R COMMERCE becomes WPP’s new end-to-end Creative Commerce Company

WPP (NYSE: WPP) today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network.

WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in ecommerce. VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently Global CEO of Geometry.

VMLY&R COMMERCE will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion.

Beth Ann Kaminkow said: “Consumer experiences today are centered on commerce, making it increasingly important to our clients’ marketing and media decisions. As the pandemic accelerates new consumer behaviors and expectations, commerce is fast becoming the next channel for the most creative engagements and experiences. With the launch of VMLY&R COMMERCE, we can now offer our clients creative commerce at scale, harnessing data and technology to build brands and sell products across channels.”

Geometry has proven a key partner in helping clients navigate the new commerce landscape. VMLY&R has also seen substantial momentum across its customer experience practice, expanding its ecommerce business with client partners. VMLY&R COMMERCE will align these global powerhouses to create a best-in-class, end-to-end offer for clients. It will leverage the combined assets of the Geometry and VMLY&R networks, which between them have more than 11,000 employees across 80 countries worldwide.

VMLY&R COMMERCE will harness Geometry’s proprietary Living CommerceTM platform to guide strategic commerce consultation, development and activation across retail, design, experiential and innovation disciplines. Living CommerceTM facilitates the understanding of how, when and why people buy to deliver creative commerce solutions based on real human insights, driving commercial impact.

“I’m thrilled to work with Beth Ann on the evolution of our collective commerce offering through VMLY&R COMMERCE,” said Jon Cook, VMLY&R Global CEO. “We have been partnering closely across many clients and it is clear we share a vision and belief in the role commerce plays in a consumer’s journey and creating connected brands. Importantly, we both have a deep passion for leading our businesses with a focus on culture – both internally and with our client partners which is essential in creating a new company built for the future.”

Mark Read, CEO of WPP, said: “2020 has seen explosive growth in ecommerce as brands adapt to a new reality. This new company will offer outstanding creativity, industry-leading commerce expertise, and sophisticated data and technology skills to help brands grow in an omni-channel world. It also meets clients’ needs for simple, tightly integrated propositions from their marketing services partners.”

VMLY&R COMMERCE will be fully operational from January 1, 2021, and the integration of the agencies’ teams and assets will continue through 2021.

About WPP

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities. For more information, visit www.wpp.com.


© Business Wire 2020
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Financials
Sales 2020 9 780 M 13 353 M 13 353 M
Net income 2020 -2 126 M -2 903 M -2 903 M
Net Debt 2020 1 589 M 2 170 M 2 170 M
P/E ratio 2020 -4,40x
Yield 2020 2,97%
Capitalization 9 605 M 13 078 M 13 113 M
EV / Sales 2020 1,14x
EV / Sales 2021 1,07x
Nbr of Employees 101 000
Free-Float 93,7%
Chart WPP PLC
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WPP plc Technical Analysis Chart | MarketScreener
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Technical analysis trends WPP PLC
Short TermMid-TermLong Term
TrendsNeutralBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 893,28 GBX
Last Close Price 789,80 GBX
Spread / Highest target 64,6%
Spread / Average Target 13,1%
Spread / Lowest Target -44,7%
EPS Revisions
Managers and Directors
NameTitle
Mark Julian Read Chief Executive Officer & Executive Director
Roberto Quarta Non-Executive Chairman
Andrew Grant Balfour Scott Chief Operating Officer
John Terence Rogers Chief Financial Officer & Director
Stephan Pretorius Chief Technology Officer
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