WSFS Financial Corporation announced Mark Bradford has been named Senior Vice President, Market Director, reporting to Jennifer Dempsey Fox, CFP®, President of Bryn Mawr Trust. Bradford will lead the Wealth Directors for Bryn Mawr Trust's Berwyn (Pa.), Hershey (Pa.), Philadelphia (Pa.), Princeton (N.J.) and Greenville (Del.) markets, and focus on providing Clients with collaborative planning, advice and solutions. Bradford has 28 years of experience working in financial services, many of which have been dedicated to managing and developing financial planning, private wealth management and investment teams. He joined Bryn Mawr Trust in 2018 after eight years at PNC in Philadelphia, where he served as the Wealth Strategy Regional Director for PNC Wealth Management as well as other leadership roles.

Bradford earned his bachelor's degree in communication from the University of Delaware, and is a CERTIFIED FINANCIAL PLANNERTM professional. His other professional certifications include Chartered Financial Consultant®, Chartered Retirement Planning CounselorSM, Accredited Estate Planner®, and Accredited Wealth Management AdvisorSM. Bradford is a member of the Montgomery County Estate Planning Council and has lived in the Greater Philadelphia region his entire life.