DGAP-News: YOC AG / Key word(s): Product Launch/Miscellaneous 
YOC AG: YOC's technology platform VIS.X(R) reaches the next milestone with the development of its own Ad Server 
2021-08-03 / 06:30 
The issuer is solely responsible for the content of this announcement. 
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YOC's technology platform VIS.X(R) reaches the next milestone with the development of its own Ad Server 
Berlin, 03 August 2021 - The ad tech company YOC AG (ISIN DE0005932735) has taken another important step towards 
becoming a full-stack platform by adding an ad server to its proprietary VIS.X^(R) platform. As of this financial year, 
YOC AG is thus in a position to handle all services in its portfolio for customers and partners using its own 
technology. 
Since the extension through the Ad Server, VIS.X^(R) also covers the order-based (insertion order) sales channel within 
the platform, in addition to the programmatic and thus fully automated one. 
"The fact that order-based campaigns can now also access the platform's inventory is the next step in the further 
development of our technology stack. As a result, the platform generates more demand for publishers, which 
significantly increases the number of bidders within auctions. As a consequence, the density and amount of bids 
increases, resulting in better prices for our publishers. We are proud to support our partners in achieving strong and 
sustainable monetization," explains Evgenij Tovba, CTO of YOC AG. 
Dirk-Hilmar Kraus, CEO of YOC AG: "The development of the VIS.X^(R) Ad Server opens up budget sources for YOC that were 
previously untapped. The Ad Server has already delivered campaigns for more than 1.4 million euros in the current 
financial year 2021. This leads to a further scaling of platform revenues and brings us significantly closer to our 
goal of generating 100% of revenues via VIS.X^(R)." 
About YOC 
YOC is a technology company and develops software for the digital advertising market. With the help of our programmatic 
trading platform VIS.X(R) we enable an optimal advertising experience for advertisers, publishers and users of the 
mobile internet and mobile applications. By using the platform VIS.X(R) and YOC's proprietary ad formats, advertisers 
can increase awareness for their brand or products in combination with high-quality advertising inventory. Renowned 
premium publishers offer global media reach and benefit from the high monetization of our platform VIS.X(R). As a 
pioneer in mobile advertising, the company has been operating since 2001 and has been listed in the Prime Standard of 
Deutsche Börse since 2009. The company's headquarters are located in Berlin. The company also operates branches in 
Düsseldorf, Hamburg, Vienna and Warsaw. Further information on the YOC Group and our products can be found at yoc.com. 
Contact 
YOC AG 
Investor Relations 
Greifswalder Str. 212 
10405 Berlin 
Tel.: +49-30-726162-0 
ir@yoc.de 
 
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2021-08-03 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      YOC AG 
              Greifswalder Str. 212 
              10405 Berlin 
              Germany 
Phone:        +49 (0)30-72 61 62 322 
Fax:          +49 (0)30-72 61 62 222 
E-mail:       ir@yoc.com 
Internet:     www.yoc.com 
ISIN:         DE0005932735 
WKN:          593273 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1223327 
 
End of News   DGAP News Service 
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1223327 2021-08-03


 
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(END) Dow Jones Newswires

August 03, 2021 00:30 ET (04:30 GMT)