YOC AG announced a partnership with ID5 to improve audience activation across browsers. This partnership ensures YOC's customer's ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated. To navigate the cookieless era, YOC sought out a signal agnostic identity solution that would provide its advertisers with the greatest reach and respected audiences' preferences in the absence of conventional IDs, such as third-party cookies, that could be easily integrated into their VIS.X platform.

Fueled by the mission to deliver a better advertising experience throughout the advertising chain, YOC needed a solution that would benefit publishers and advertisers alike. By combining the power of the ID5 ID with demand platforms and data providers, advertisers working with YOC can leverage advanced targeting capabilities based on enriched user data, ensuring that advertisers' messages are directed to the right audiences without compromising privacy.